ASUS plans to end its ZenFone series of smartphones forever.
The ZenFone series from ASUS It became popular with models like the ZenFone 6, which combined eye-catching design with cutting-edge features and attractive value for money. Later evolved into family Benchmark and inclusive size for the high-end mobile segmentWith interesting models like the recently presented ASUS ZenFone 10.
But not being the most recognized series in its segment seems to have convinced ASUS to bet on this series of terminals. At least, that’s what one proposes. Taiwanese originwhich confirms ASUS plans to discontinue the ZenFone series of smartphones Starting this year.
The ZenFone 10 will be the last model in the series
The formula explains ASUS is restructuring the company internally, which today will already affect the company’s smartphone business. In this sense, they explain that Number of employees The department focused on computer development has been greatly reduced, and although it was originally decided “Move” those employees to the mobile department.Finally, they were fired.
Thus, eventually, it will be selected Leave ZenFone series devices for dead, And instead focus resources on developing new products within the family Smartphone based Gaming ROG phone.
The person familiar with the matter mentioned that ASUS mobile phones are divided into ROG and Zenfone series, but now the latest Zenfone 10 will be the last generation of this series, and the Zenfone team will be integrated into other divisions in the future, or directly into the ROG team.
Undoubtedly, this is not good news for the Android scene, since ASUS was still one of the few companies that still bet on high-end smartphones and compact formats. For now, yes The company did not comment related to
