Samsung has long said that the future of phones is for folding. Not surprisingly, this is a line of business that Koreans have invested a lot of time and money into, creating great phones in the process, such as the Samsung Galaxy Z Fold 4.
However, in the analysis of its folding flagship I already said that it was a bit early to make such a statement. First, because Android is losing ground against iOS. Second, according to reason a Report published by Display Supply Chain Foldables are starting to go down In terms of consumer preferences.
It is a global folding market
The Samsung Galaxy Z Fold4 is the top of the Korean folding range
In the third quarter of 2022, foldable phones reached record numbers, however Maintenance will not be done quarterly. In the previous quarter, Samsung dominated the scene with an 85% market share and 5.2 million units sold. In the last quarter of the year This figure is expected to drop by 50%.
This decline will occur in the quarters between 2021 and 2022 36% will sell less According to the estimates of the Samsung foldable phone. Even so, the Koreans will only lose 3% of the market share, leaving the strangers with 82%… although the good news ends there.
According to the report, Samsung’s market share is expected in this sector Dropping below 50% In the second quarter of 2023, since the competition presents new products during this period and the Korean firm usually does not have news. On the other hand, foldable phones are expected to hit the global market will be reduced to 48% Between the quarter and 25% compared to 2021.
This has been particularly noticeable in the US market, which has been a major headache for the Koreans in the last quarter of 2022. Popularity has declined Right after the iPhone 14 Pro launch. Samsung’s foldable phones currently have a 7% market share in the US, beating out Apple products
this too It has its counterparts worldwide, with an exponential rise in Apple flagships as opposed to declining interest in folding phones. Samsung may have decided to bet too much on this formula, but for now it seems the future doesn’t belong to it.
