General Z is changing the business in the social media landscape
The 2 billion people who created Gen Z were all born between 1995 and 2010, a time when the Internet grew. As such, they spend the most time online among all generations, even spending up to 10 hours per day on mobile devices. Let’s find out about the Gen Z brand and their relationship on social media.
Currently, Gen Z’s favorite brands (respectively) are Google, Netflix and YouTube. Clearly a technology-centric age group, General Z relies on social media to connect with business, not just with each other. And with Gen Zers considering getting almost half of their news from social media, this increasingly important target of businesses promoting themselves on this platform has a direct line of communication with the audience.
But social media works more than a broadcasting platform for companies, it serves as a two-way street of communication. In fact, 44% Z consumers Interact with posts to purposefully influence the algorithm and reach the content they are looking for. This allows them to find the perfect businesses that are similar to their own standards, including environmental responsibilities and inclusion practices.
With the rise of online shopping, the connection of technology and business is an obvious path for the ever-important Generation Z. Nearly half of teens in the United States spend more than 10 hours a day online, and two out of three are interested in making it. A purchase directly through social media. If business is to connect with this young generation of consumers, they must do so through authentic online relationships. Learn more about the General Z brand below: