Get Out The Vote TikTok Ad Campaign Exceeds 93% Completion Rate

If you’ve tuned out a political ad this election season, you’re not alone — some experts have pegged political ad spending in 2020 as high as $7 billion.

But one get-out-the-vote campaign with its sights on prospective voters took a nontraditional tact on TikTok to achieve a 93% completion rate.

Between Oct. 15 and Oct. 26, Local Voices, a small Democratic PAC, worked with inMobi to serve 1.46 million ad impressions on TikTok. Cumulatively, the ads were viewed in their entirety more than 1.36 million times.

Lee Hirsch, Creative Director of Local Voices, said he imagined the style of the vertical first-person ads from seeing ads in online games that he played. The ads feature TikTok creators like @matthew.goldstein and @lydiaontheleft.

“As a small super PAC with a modest budget, we are laser focused on impact. That often means getting to voters in new and fresh ways. I kept thinking the content we are producing could reach more voters, and give them a little bit of fun and emotion in a gaming experience where the ads are often for other games,” Hirsch said. “What we’ve seen from InMobi’s in-app audiences has far surpassed the reach, completion and click through rates we have achieved on any other platform. Their customer service and in-app acumen has been genuine and strategic and has ensured that hundreds of thousands of young people are inspired and ready to vote in this momentous election.”

Between Oct. 15 and Oct. 26, the ads, targeting voters in swing states like Wisconsin and Florida, were clicked on more than 11,000 times.

“Our work with Local Voices this election season really highlights the value that in-app video advertising can bring to any advertiser,” said Abhay Singhal, CEO, InMobi Marketing Cloud. “The high video ad completion rates that Local Voices has seen is not surprising to me, as we have long known that people tune in to and really pay attention to video ads on mobile.”