what is happening
Between the arrival of iOS 16, the upcoming expansion of Glance’s lock screen content to the US, and updates to Google’s Pixel phone gadgets, it’s clear that the lock screen is about to change.
Why does it matter?
The lock screen is the first thing most people see when they pick up their phone. These updates show that companies are trying to make better use of this space.
Apple’s iOS 16 update officially launched in the fall and hit public beta on Monday. Glance did not offer a timeline for its US debut.
How often have you checked yourEvery day? Whether it counts just once or many times, you will always be welcomed first with our lock screen wallpaper Maybe it’s a picture of your pet, a picture of a beautiful sunset from a recent vacation, or just a great piece of art. This could all change very soon.
The lock screen has always been an intimate place for personal photos, important notifications and gadgets like flashlights. However, companies are increasingly looking to make more of these valuable assets, as evidencedand other changes that report .
iOS 16 update from Apple,It’s bringing more customization options and new widgets to the Monday iPhone lock screen when it arrives this fall. You can quickly see more information and apply stylistic photo lock screen effects like the Photos feature in iPhone’s portrait mode.
hintsA Google-backed subsidiary of the mobile advertising technology company InMobiIt also reiterated plans to bring the lock screen platform to the US. Google is reportedly planning to add more information to the Pixel phone’s lock screen widget.
Taken together, such changes suggest that we may not be so quick to bypass lock screens in the future.
The iPhone lock screen is getting a major overhaul
One of the biggest features available in iOS 16. Craig Federighi, Apple’s senior vice president of software engineering, called it the “biggest update ever” when unveiling the update. . You can customize the font style and colors for the date and time, and give your wallpaper a magazine cover aesthetic.
such as I have written beforeThis is a really new tool that will bring more convenience to your iPhone lock screen. On the iPhone, you can already put widgets on the lock screen’s secondary Today View screen, which you can access by swiping right.
But iOS 16 adds widgets to the home lock screen for at-a-glance information such as: B. Temperature, activity episodes from your Apple Watch, and upcoming appointments on the calendar. Android phones have offered this kind of functionality for years, and it looks goodNext You can also create multiple lock screens like Apple Watch faces and navigate through them.
Since you can add widgets from apps like Spotify, Google Maps, and Outlook to the iPhone’s Today View, I wouldn’t be surprised if third-party tools are also available for the new lock screen. If you look closely at Apple’s WWDC demo, you can also see an option for a Nike widget. This means developers may soon have another way to reach iPhone owners and prevent their apps from sucking into the depths of a user’s app library.
Without spending a lot of time with iOS 16 it’s impossible to tell how effective this new lock screen will be. But as I wrote earlier, it looks like the new iOS 16 widgets will make your iPhone look like your iPhone, which looks like an upgrade. Like the Apple Watch, the new lock screen will make it easy to see important information without digging into apps or even unlocking your phone.
Android phone owners may soon have a new lock screen option
Glance, which delivers entertainment and other digital content to the lock screen of some Android devices in India and Southeast Asia, is said to be in talks with wireless carriers to launch in the US within the next two months. Take the crunch. While the company has yet to announce when it will launch in the US or other details, it did give a glimpse of the lock screen in the US on Monday.
Glance’s lock screen features something called “blanks,” which are basically lock screens designed for specific themes. A dedicated fitness lock screen, for example, displays stats like calorie burn and workout goals along with a music player. News “rooms” will feature headlines and weather, while music versions may feature live concerts. This reminds me of how the new iPhone lock screen in iOS 16 is linked to different “focal points” such as work or personal modes.
that Take the crunch Glance’s US arrivals report raises concerns that ads will reach the lock screen as well. Company page at a glance Examples of advertisers which uses its platform to reach potential customers on the first screen they see when they pick up their phone. Case studies included include Intel, Zomato and Garnier.
But Glance Feed vice president and general manager Rohan Chowdhury told CNET that the US version will be ad-free.
“We are very clear that we will not have any ads on the lock screen in the US,” he said.
The company also quit Monday press release By saying, “There is no intention to show ads on the lock screen interface.” However, Glance needs to prove that its lock screen offerings offer more value than other tools and options already available to Android users. It needs to strike the right balance of displaying useful information without being distracting.
The company plans to monetize its service with news subscriptions and trade links from the shopping platform displayed through Glance. But these choices need to be useful and relevant, or they can feel like intrusive advertising. The company says it has a 60% retention rate and can be found on 400 million phones in the market it currently serves.
Meanwhile, Google has its own way of making the lock screen more useful. Company overview function for 9to5Google It is indicated that new tidbits will be visible in this tool soon Rideshare updates from apps like Lyft and Uber can be among the new notifications available at a glance, making it easier to see emergency notifications on the lock screen.As the name suggests, it displays relevant information on the lock screen where appropriate. Last report from
Regardless of the implementation, these expected changes prove that the lock screen needs an update As our phones have evolved into hubs for accessing information, controlling home appliances, and ordering everything from hailing a taxi to getting groceries, the lock screen has taken on an important new role. Showing timely warning is not enough.
iOS 16’s new widget, an update to the Pixel’s At a Glance feature, or Glance’s “space” lock screen, seems to have the same goal: make lock screens better support the stream of notifications and updates that bombard phones. It remains to be seen how successful this effort will be.