Google buyer’s guide: Everything you need to know about Google hardware



google logo G at ces 20201

At this point, there are very few people on the planet who don’t know the word Google. The company’s web search product is part of daily life now for billions of people, with even the term “Google it” becoming something we say regularly.

While lots of people know all about Google’s web presence, the hardware products the company offers might confuse many people. Between its line of Pixel smartphones, its smart home offerings under its Nest branding, and its latest entries in the audio space, there’s a lot to parse through. This article should help clear up any confusion!

Below, you’ll find all the info you need on the current state of Google hardware. We also include a quick primer on each type of product the company offers, giving special consideration to its Pixel phones (this is Android Authority, after all).

Who is Google?

Android Q Beta 5 Dark Mode Boot Animation Google Logo

Simply put, Google is one of the biggest and most successful companies in the history of humanity. Starting in 1998, co-founders Larry Page and Sergey Brin rolled out the Google search engine, a simple way to find things on the internet. It was an immediate sensation.

Over time, Google pushed out more software-based services. These include the world’s most popular email platform, Gmail; Google Calendar, the gold standard for online scheduling; Google Maps, which is used by a billion people every month; and Google AdSense, the advertising platform that earns the company the bulk of its revenue.

Related: Google turns twenty: The 20 biggest milestones in its history

It wouldn’t be until 2010, though, that Google would roll out its first official hardware product: the Google Nexus One, an Android-powered smartphone. Co-created with HTC, the Nexus One represented Google’s first big push into the mobile world.

Lots of Nexus-branded phones and tablets would follow, each co-created by Google and another company. It wouldn’t be until 2016, believe it or not, that Google would push out its first bonafide smartphone that it designed and produced itself. This would be known as the Google Pixel, the first entry in the Pixel phone line that still runs today.

Google has produced smartphones for over a decade, but it has many other hardware products as well.

Google has also created laptops that run on its Chrome OS platform, controllers for its cloud gaming service Stadia, home Wi-Fi routers, and media streaming devices. It’s also created a variety of smart home products that now exist under the Nest branding (Nest being a company that Google acquired in 2014 for $3.2 billion).

Although Google will likely always be thought of as a search engine first, its hardware offerings are becoming more popular than ever.

What does Google offer?

Google Nest Mini family with logo

There are a few different categories of Google’s hardware offerings. We’ve broken them down for you below and included descriptions of the latest-and-greatest products within each category. In the next section down, you’ll find a separate listing focused solely on Google’s smartphones.

One thing Google is known for is entering industries with gusto and then exiting shortly thereafter. As such, we are ignoring product categories from the company that are no longer active, such as Google Daydream (its one and only virtual reality product) and Google Clips (its short-lived standalone camera device).

Laptops and tablets

Google has released several different laptops and tablets over the years. These devices always run one of the two Google-owned operating systems: Android and Chrome OS. Google has never made a Windows, iOS, or macOS product.

Google’s most recent laptop is the Google Pixelbook Go from 2019. This iteration of the Google Pixelbook from 2017 is smaller and cheaper while coming in two new colors: Just Black and Not Pink. Although we suspect there will eventually be a Google Pixelbook 2, we have no confirmation of when we might see that launch.

Related: The best Chromebooks you can buy right now

The most recent tablet in the family is the Google Pixel Slate. Similar to the line of Microsoft Surface 2-in-1 PCs, the Pixel Slate is a Chrome OS-powered tablet that is designed to act as a laptop when connected to the optional keyboard. Unfortunately, Google has announced its intentions to exit the tablet market entirely, so the Pixel Slate is expected to be the first and last of its kind.

It has been nearly five years since Google released an Android-powered tablet, and it’s never launched an Android-powered laptop. However, most recent Chrome OS devices — including the Pixelbook Go and Pixel Slate — support Android applications.

The Google Nest smart home

Nest Labs started in 2010 and quickly released its first product: a Wi-Fi-connected learning thermostat. It eventually launched smart smoke/CO2 detectors as well as its first home security camera.

Google bought Nest in 2014. Since then, the company has issued updated versions of the company’s original products while also launching a few new ones. Every Nest product is centered on a few main characteristics: Wi-Fi and internet-connection, integration with Google Assistant, and designed exclusively for in-home use.

Related: Smart home devices: The best you can buy

The Nest Cam IQ is the company’s most recent security camera. There are indoor and outdoor models, but either one will notify you when the camera captures motion or sound.

A similar product is the Nest Hello, a video doorbell. It also has a motion/sound-activated camera but incorporates a doorbell chime. This device works well in tandem with the Nest x Yale smart lock, which does not feature a camera.

The most famous Nest products, though, are the ones that Google originally released under its own branding. These would be the Google Nest Mini (aka the Google Home Mini), which is one of the world’s most popular smart speakers. The Google Nest Hub (aka the Google Home Hub) is a similar product but features a touchscreen display.

Finally, Google offers a mesh router system called Google Nest Wifi. The latest version of this product incorporates the powers of a Nest Mini in the main base.

Gaming and entertainment

At the end of 2019, Google took the wraps off its very first product designed exclusively for gaming: the Google Stadia controller. The controller is designed to be used with the Stadia gaming service, which allows you to play games on Google’s cloud servers. This eliminates the need for you to own a high-end gaming PC or expensive home console, as you can stream a small selection of titles on your TV, laptop, or even your phone.

Related: What is cloud gaming?

Stadia is designed to work best on a TV with Google’s media streaming device, known as a Chromecast. The Chromecast is a small dongle that connects to an HDMI port on your television. Once connected to your home network, you can “cast” media from your phone, tablet, or laptop to the screen. Chromecasts do not have a remote — you must control it from a separate device, which in most cases is an Android or iOS smartphone.

As of right now, Google does not offer a standalone media streamer, like a Roku or Amazon Fire TV. However, one is very likely coming soon.


There have been quite a few audio-centric products from Google. We’ve already mentioned the Google Nest Mini smart speaker, but that’s hardly a traditional audio speaker. For better-sounding audio, Google offers the Google Home and Google Home Max. However, these two speakers are quite old and will likely be replaced soon with a Nest-branded alternative.

Google also formerly offered a variant of its Chromecast dongle known as Chromecast Audio. It allowed you to cast audio streams to “dumb” speakers you already own. This was a perfect solution for people who wanted a connected home speaker system but didn’t want one of Google’s speakers. Unfortunately, Google discontinued Chromecast Audio, although you can still find them if you look hard enough and are willing to pay a premium.

Related: The best deals you can find on audio products right now

The only Google audio product that Google is actively supporting and producing at the moment is the new true wireless earbuds called Google Pixel Buds. These earbud headphones are meant to compete with Apple’s industry-defining AirPods. Unlike AirPods, though, Pixel Buds incorporate Google Assistant heavily, featuring an easy-to-use touch interface and real-time language translation.

Google Pixel phones: A breakdown of your options

google pixel logo at ces 2020

Google’s line of Pixel phones currently come in two varieties: the main numbered series and the “a” series. The numbered series is filled with Google’s flagship smartphones while the “a” series are mid-range riffs on the flagship phones with weaker specs and lower prices.

The Pixel line is notable for two major reasons: the camera and Android upgrades. Google’s camera software is some of the best in the industry, and it helps Pixel phones consistently land as one of the best smartphone cameras of each year. Additionally, every phone in the line receives the latest version of Android on the day of its stable launch.

Related: Every Google Pixel phone released to date

Unfortunately, flagship Pixel phones tend to have lower-grade specs as compared to competitors. Poor battery life is also a consistent complaint across the entire line. That being said, Pixel phones are popular among tech enthusiasts.

Here’s the info you need on the two lines.

The flagship numbered series

Google Pixel 4 and Pixel 4 XL sizes and colors

At first, the flagship numbered series of Pixel phones were all Google offered. Each numbered entry would feature two phones: the “vanilla” phone as well as the larger “XL” variant. This started in 2016 with the Google Pixel and Google Pixel XL. Each year since, Google has launched a new entry in the series, most recently with the Google Pixel 4 and Pixel 4 XL from 2019.

The Google Pixel 4 series solidified Google’s reputation as one of the best smartphone camera companies in the world. Simply put, you would be hard-pressed to find a better camera on a smartphone than the one on the Pixel 4.

However, the Pixel 4 also continued Google’s trend of releasing underpowered phones with terrible battery life. Interestingly, Google discontinued the Google Pixel 4 prematurely at the beginning of August 2020, less than a year after it launched. That means that, as of right now, there is no active flagship from Google. The Google Pixel 5 will land later this year to take its place.

The “a” series

Google Pixel 4a back standing up on table 1

The first “a” series phone from Google was the Google Pixel 3a from 2019. This phone looked similar to the Google Pixel 3 from 2018 but cut a lot of corners when it comes to specs and design. This allowed the phone to have very similar software and camera experiences as the Google Pixel 3 but cost half as much.

Google released the second and most recent entry in this line with the Google Pixel 4a. Like its predecessor, it looks quite a bit like the Google Pixel 4 with very similar software and camera experiences. However, this time Google increased the overall specs as compared to the Pixel 3a (better processor, more RAM, more storage, etc.) while simultaneously lowering the price to just $349.

The Google Pixel 4a is already one of the best-reviewed phones of the year at Android Authority and is a likely candidate for the best mid-ranger of 2020. A 5G version of the phone — simply called the Google Pixel 4a 5G — will land in certain countries later this year for $499.

Google Pixel 4a The best of Google for $349

Getting the Google experience has never been more accessible. A compact phone that’s easy to use, a beautiful screen, and one of the best cameras in this price range. The Pixel 4a is hard to beat.

What sets Google apart from competitors?

Google Pixelbook Go Google logo closeup

If you’ve used any Google services (and it’s assured everyone reading this has), you already have an idea of what Google “feels” like. That feeling — simplicity, playfulness, and imagination — carries over into the hardware and software designs of all its products. This is something that lots of other companies try to replicate, but Google has mastered it.

That being said, there are three specific things that Google incorporates into every hardware product it sells. These are the defining attributes that, when combined, you can’t get from any other brand or product.

Integration with all things Google

Obviously, it makes perfect sense for Google hardware to heavily incorporate Google software. For example, when you turn on an Android device for the first time, you enter in your Gmail information. This connects your new phone or tablet to your entire Google life, just like magic.

Related: How to set up a new Google account on your Android device

Google integration could mean making it so all your photos are instantly available on your new smart display, or not needing you to train your new smart speaker on how your voice sounds. This deep connection with the Google ecosystem is a major aspect of why competitor products come up short.

In a way, this is not unlike Apple’s ecosystem, another “addictive” aspect to that company’s products. Once you’re integrated, it’s hard to not be integrated anymore, and this keeps consumers coming back again and again.

Software as a solution

Since Google started as a software company, it shouldn’t be surprising to learn that the company approaches nearly every problem from the software side of things. If Google needs to make a smartphone camera better, it doesn’t add in more lenses — it creates a new algorithm to process photos in better ways. If its Pixel Buds headphones don’t sound as good as they could, it will push out a software update to make them sound clearer.

Google has never met a problem it didn’t think software could fix.

Now, this can come back to bite Google in certain cases. For example, Google Pixel phones are constantly dinged for having awful battery life. One would assume Google would see this problem and put bigger batteries in Pixel phones. Unfortunately, it mostly tries to use software to make small batteries work better instead, with dubious results.

Still, Google’s approach to software being the solution for everything is overall a good thing as it ensures your Google hardware purchase will consistently get better over time.

First-access to new features and updates

As mentioned earlier, one of the defining attributes of Google Pixel phones is that they receive the latest version of Android faster than pretty much every other phone. While this is true, it doesn’t only apply to Pixel phones.

Related: Pixel Feature Drops: Google making old phones new again is good news for us all

Google’s line of Chromebooks — especially the original Pixelbook — have received new updates and features much faster and for longer periods of time than some competitors. People who owned the Chromecast Ultra eventually received an update that allowed full integration with Google Stadia, allowing them to try the service without needing to purchase any additional hardware.

Since Google is making the software that runs its hardware, you don’t need to worry about your device becoming obsolete and forgotten after a year. Google has a pretty good track record of keeping its existing products going (even if it simultaneously has a poor track record of killing off hardware experiments after only a short time).

Google Assistant: The glue holding everything together

google pixel 4 xl revisited assistant

By now, you’ve quickly realized that Google has a footprint in a lot of different industries. However, everything is tied together by Google Assistant, the company’s AI-powered digital assistant.

Although Google Assistant came out years after Apple’s Siri and Amazon’s Alexa, Google’s knack for nailing software saved the day. Now, Assistant is frequently heralded as the best digital assistant on the market, with faster, more accurate, and more capable responses and actions than Siri or Alexa.

Related: Google Assistant guide: Make the most of your digital assistant

Pretty much every piece of Google hardware you buy will either come with Assistant onboard or work with Assistant in some capacity. What’s more, flagship products from Google — especially its line of Pixel phones — will often get new updates for Assistant before any other product.

While Google Search is still the company’s cash cow, Google is betting big that the future of the internet will revolve around AI and voice commands. That’s why Google Assistant is such a top priority and why you’ll find it in every Google product.

Competitors you might want to consider

Pixel 4a vs iPhone SE vs OnePlus Nord cameras together

Google is obviously a massive company. One would think it doesn’t have many competitors, and if you’re talking specifically about internet searches, you’d be absolutely right. However, when it comes to hardware, Google has plenty of competition.


Despite its status as one of history’s most successful companies, Google has never been able to crack the top-ten smartphone manufacturers in the world. This is due to a variety of factors, such as limited worldwide availability, relatively high prices, and so-so reviews.

The two biggest strengths Google has in the smartphone space are its cameras and software. However, other companies are creating some terrific camera systems, including Samsung, Xiaomi, and even OnePlus. Samsung is also issuing Android updates at an incredibly fast pace now, sometimes even beating Google when it comes to the latest Android security patch.

Related: The best Samsung phones you can get right now

Ultimately, though, Google’s primary competitor is Apple. Apple’s ecosystem revolves around the iPhone, its star product. Google has been chasing the idea of having Pixels be the iPhone of the Android world, but it hasn’t even come close to replicating Apple’s success, especially here in the United States.

If you are in the market for a new smartphone and don’t want a Pixel (or an iPhone), the next closest thing to a Pixel experience would likely be OnePlus for software and Samsung for cameras. Unfortunately, no company nails both categories quite as well as Google does.

Laptops and tablets

As stated earlier, Google currently only makes Chrome OS-powered laptops and tablets. As such, if you want something with Windows or macOS, you can’t even consider Google.

However, Chromebooks have come a long way. If you had written off Chrome OS years ago, it’s really worth a second look, as it might be able to do everything you need a laptop to do.

Related: Buyer’s guide: What is a Chromebook and what can it do?

Regardless, Google’s Chrome OS hardware is usually on the high-end scale, so its biggest competitor in that space is Samsung. A Samsung Chromebook will also (usually) have decent specs and premium construction. Obviously, Chrome OS systems from both Google and Samsung end up being pretty expensive.

If you don’t want a premium Chromebook, Asus makes some high-quality budget systems. They won’t be as nice as a Google machine, but they’ll get the job done.

Smart home

By far, Google’s biggest competitor in the smart home space is Amazon. For every product that Google or Nest releases, Amazon has one or more comparable products that are usually less expensive.

Of course, Amazon-made products won’t have Google Assistant. Ultimately, your decisions in the smart home space will be totally dependent on the digital assistant with which you are attached. If you love Google Assistant, then Google- and Nest-branded products are what you want. If you would rather go with Alexa (or don’t have any preference), Amazon products will work well — and likely save you some cash.

Gaming and entertainment

Google is very late to the gaming party. Its Stadia service is on the cusp of the supposed cloud gaming revolution, yes, but there are many, many other players that already have a huge stake in the overall industry. As such, you can’t compare Google Stadia to an Xbox, PlayStation, or Nintendo Switch. Stadia can only be fairly compared to other cloud-based services.

Of course, there are a few of those that go up against Stadia. Microsoft xCloud offers a similar service to Stadia but incorporates everything it offers into one monthly fee. That makes it much more like a “Netflix of games” than Stadia is. Stadia requires you to buy each game a la carte, just as you would on a platform like Steam.

Related: Cloud gaming is the future (whether you like it or not)

Nvidia GeForce Now is another competitor to Stadia. GeForce Now allows you to stream games from the cloud that you’ve already purchased on Steam, making it an attractive option for established gamers. Unfortunately, the library of games GeForce Now supports is relatively small.

Outside of gaming, Google’s Chromecast competes with set-top boxes such as Roku and Amazon Fire TV. However, the Chromecast is a very different product because it has no software interface and no remote: everything works through your phone or another connected device. Google will soon launch a true Roku competitor product with a remote and an Android TV interface. Until then, the Chromecast is all it has.


The biggest competitor to Google Pixel Buds (and all true wireless earbuds) is Apple and its line of AirPods. However, some AirPods features don’t work with Android devices, so it becomes a relatively easy buying decision: if you have an iPhone, buy AirPods, and if you have an Android phone, buy Pixel Buds.

Of course, there are literally hundreds of other models of true wireless earbuds out there. Samsung, OnePlus, Huawei, Sony, and many other companies have high-end earbuds that offer many of the same features as Pixel Buds. We have plenty of tips on buying great earbuds here.

The greatest moments in Google’s hardware history

Google Nexus 7 Leaning on Box

Google is often swinging for the fences and then coming up short. However, the company has had more than a few solid hits in its time. Below, you’ll find the four times Google has totally nailed a product or hardware-related development.

Launch of the Nexus line

In 2010, Google had only just recently purchased the Android operating system. Several Android-powered phones were already on the market and doing very well, but Google didn’t have anything that was distinctly its own.

Enter the Google Nexus line, beginning with the first phone in the series, aptly called the Google Nexus One. The phone was designed by Google but manufactured by HTC. Unlike other Android phones, it came with a close-to-stock experience, unburdened by carrier bloatware or software skins designed by manufacturers.

Related: Was the Google Nexus series really that good?

Nexus phones also (mostly) received updates directly from Google, and had unlockable bootloaders to encourage developers to tinker with the phones. Google would go on to create over a dozen Nexus devices, including phones, tablets, and even a media streaming player that was ahead of its time.

The Nexus line is remembered as containing some of Android’s best-ever phones, including the Samsung Galaxy Nexus, the Nexus 5, and the Nexus 6P. The Nexus 7 is also fondly remembered as one of the first Android tablets to truly rival the Apple iPad Mini and the Amazon Kindle Fire.

Google Home Mini

As mentioned earlier in this post, Google is betting big that AI-powered digital assistants are the future. When it formally launched Google Assistant, it was mostly relegated to specific apps, certain Pixel phones, and the one smart speaker Google had at the time, the $100 Google Home.

As far as mass adoption goes, there probably isn’t a Google hardware product as successful as the Google Home Mini.

In 2017, though, Google launched the Google Home Mini, an unbelievably inexpensive smart speaker that brought Google Assistant to pretty much anyone. At certain points, Google was literally giving the device away. The strategy helped Google Assistant gobble up market share. It now accounts for around 30% of the overall market, nearly matching the share of Amazon’s Alexa, which had a multi-year head start.

Nest purchase

For a company of its size, Google doesn’t have too many high-profile hardware acquisitions under its belt. Obviously, a few of its software and services acquisitions have been huge — YouTube, Android, and Waze being some of the biggest. In the hardware space, though, the best acquisition in its roster would probably be Nest Labs.

Related: 10 best Google Nest Home apps to maximize your experience

Google had intentions of entering the smart home space, and buying Nest for $3.2 billion put them on the map immediately. This helped pave the way for the Google Home Mini mentioned earlier, as well as the Google Home Hub (which became the Google Nest Hub).

Granted, there are plenty of things about the acquisition that haven’t gone smoothly. Google’s slow and clunky transition of Nest-branded products to Google-branded products hasn’t been exemplary, and Google’s reputation as a data-mining privacy black hole might turn away some buyers. The core purchase, though, has likely been lucrative for Google as the smart home industry has only grown and likely will continue to grow over the next decade.

Google Pixel 3a

It would be hard to have Pixel die-hards agree on the best Pixel phone of all time, but few would argue that the Google Pixel 3a is likely the most important. Google has proven over the years that it doesn’t really understand the flagship smartphone market. High-end Pixels are usually overpriced for what they are and feature uncompetitive specs.

Related: Google Pixel 3a XL review: Come for the camera, stay for the experience

The Google Pixel 3a was the first time Google understood its strengths — and its weaknesses — and incorporated that knowledge into the design of the product. There were no flashy features, no crazy future-forward tech gambles, no high-end production costs. The Pixel 3a was a simple phone with great software, a great camera, and a great price. Period.

The Google Pixel 4a from this year backs up this claim even further. That phone is one of the year’s most-talked-about devices and is already proving to be incredibly popular. It’s possible that, in a few years time, we’ll look back at the Google Pixel 3a as being the first “real” Pixel.

The not-so-great moments in Google’s hardware history

Once again, Google tends to swing for the fences with its hardware division, and that invariably leads to lots of failures. Below, you’ll find the four saddest parts of Google’s hardware history.

End of the Nexus line

In 2016, Google revealed the Google Pixel and Pixel XL, its first two completely self-made smartphones. When Google revealed the phones, the Google Nexus 6P — co-created with Huawei — was about a year old but still available in stores. Naturally, the question quickly came up of what would happen to the Nexus line now that the Pixel line existed.

Related: Seven years after the Nexus 7, what happened to Android tablets?

At first, Google played coy and issued wishy-washy answers about how it didn’t know what the future held for the Nexus line. However, the Nexus 6P — and the Nexus 5X, released at the same time — ended up being the last Nexus-branded devices.

Although Google’s shuttering of the Nexus line makes sense from a branding and marketing perspective, it’s also one of the rare times that Google killed a hardware line that was actually successful. While Nexus products were never top-of-the-line devices, the Pixel line hasn’t improved Google’s market share much, if at all. Now, with the Google Pixel 4a looking and feeling a lot like a Nexus device, it almost makes us wonder if Google would have been better off sticking with Nexus the whole time.

Google Clips

With Google, there are always concerns over just how far the company goes in relation to our security and privacy. With that in mind, it’s little wonder that Google Clips didn’t last long.

Clips, as the name implies, is a small camera system that clips onto pretty much anything. It will automatically record video and photos by using a machine-learning algorithm. According to Google, this will help people capture spontaneous moments that they otherwise would miss due to being too slow opening their smartphone.

Related: We ranked 50 failed Google products from best to worst

Almost as soon as Google Clips landed, critics were fired up over the product. A small LED light on the device would let you know if it was recording or not, but if you couldn’t directly control it, that still left many potential customers uneasy. It also was a hard sell because of how niche the product was — it wasn’t a particularly great camera, so pros weren’t interested, and general buyers likely didn’t understand how it could be useful.

Google Clips ended up being one of the most short-lived hardware lines from the company. Google launched Clips on October 4, 2017, and ended the entire line just two years later. Current Clips owners will receive updates and support until the end of 2021.

Motorola Mobility purchase

If you’ll remember, Google launched the Nexus One in 2010. This was only three years after the launch of the first iPhone, which most agree heralded the beginning of the smartphone industry.

In 2011, Google made a huge acquisition to better position itself in the mobile world: it spent an astonishing $12.5 billion to acquire Motorola Mobility. At the time, Motorola was struggling to get a good foothold in the mobile industry. It seemed like the perfect marriage of Google’s software skills (and buckets of cash) with Motorola’s already-established hardware.

Related: The best Motorola phones you can get

Unfortunately, Google made a bunch of bad moves. It dumped a ton of cash into something called Project Ara, which promised to make a fully modular smartphone a reality (the phone never launched). It also bet big on producing all its smartphones in the United States, even building a large factory in Texas.

However, none of this panned out. With the division bleeding cash, Google ended up selling Motorola to Lenovo less than three years later for $2.91 billion — a multi-billion-dollar loss.

Thankfully, though, Google’s ownership of Motorola did give us something great: the Moto G line. Moto G phones are consistently some of the best budget Android devices you can get, and the G series represents one of the top-selling lines globally each year. So it’s not all bad.

Google Pixel 4 and Pixel 4 XL

There have been a lot of problems and critical failures related to Pixel phones over the years. With pretty much every launch, you can point to numerous things and say, “Now, why would Google do that?” With the Google Pixel 4 and Pixel 4 XL, though, even Google was asking that question.

According to behind-the-scenes reports, the development of the Google Pixel 4 was fraught with difficulties. Top members of the hardware team were disappointed with the design and specs even before the phone launched. What’s more, one of the most important people on the Pixel team (who was one of the main contributors to the success of Pixel cameras) left for Adobe after the Pixel landed in stores.

The Google Pixel 4 will probably go down in history as the weakest Pixel device.

Eventually, after dismal sales and tepid reviews, Google laid the Pixel 4 line to rest. The phone was available for barely ten months.

It would be hard to give just one reason for the demise of the Pixel 4 (although the horrifyingly bad battery life is likely the biggest culprit), but it will inevitably go down as the turnaround moment for Google. Now, with the Pixel 4a and the upcoming mid-range Pixel 5, Google appears to be moving away from the failures of the Pixel 4 to focus on its strengths.

A few other Google details to keep in mind

Google Pixel 3a Purple-ish Google Logo

You’ve probably learned everything you’ve ever wanted to know about Google hardware already. However, there are still a few miscellaneous things we want to make sure you know about!

  • Support: You’d think that with a company as rich as Google that their customer support for hardware would be exemplary. Unfortunately, many buyers would disagree. A quick perusal of Google-related subreddits or Google’s own official forums will show you case after case of people very upset with Google’s poor service. If you are thinking about buying Google hardware, keep this trend in mind.
  • Feature drops: It used to be that Google would issue updates to its Pixel phones each month. While the company still delivers the latest Android security patch at the beginning of every month, it no longer delivers monthly feature updates. Instead, it has “feature drops,” which happen quarterly. All this means is that every three months, your Pixel phone will receive a huge update with multiple new features and/or updates.
  • Old products: You’ve probably figured this out already, but we wanted to make sure it’s clear: Google is selling many products that are years old. The Google Home and Google Home Max are first-generation products, and the only ones available in their class. As such, if you buy a “new” Google Home, you’re actually buying a pretty old model. It’s very helpful to consult product reviews of Google hardware before you buy so you can determine when the product actually launched.
  • Early adoption: One of the more disappointing Google hardware trends is the company “punishing” early adopters. For example, when pre-orders opened for the Google Pixel 4, it was for the full cost of the phone. However, only weeks later, Google offered the phones with hundreds of dollars slashed from the price. It did the same thing with the Pixel 3 launch. As such, it’s almost more beneficial to wait to buy a Google hardware product than it is to pre-order or buy on day one.
  • Global availability: Google also has a poor track record of launching its devices — especially its smartphones — all around the world. The Google Pixel 4 and the upcoming Google Pixel 5 will never land in India, for example. Google will also stagger phone releases. For example, the Google Pixel 4a launched in August here in the US, but won’t hit India or the UK until October. It gets very confusing (not to mention frustrating).

Frequently asked questions about Google hardware

Q: How can I protect my privacy with Google products?
A: Over the past few years, bad press has really changed Google’s approach to privacy. It’s now easier than ever to access all your data, stop Google from tracking certain aspects of your life, or even delete your data entirely. Many hardware products also have privacy features built-in. The Google Nest Mini, for example, has a simple hardware switch that turns off the microphone entirely whenever you want it off.

Q: What kinds of warranties come with Google products?
A: Most Google hardware products come with the usual one-year warranty against factory defects. You can buy third-party insurance on Google hardware that will extend that time limit, but Google itself does not offer those programs.

Q: Does Google offer free cloud backups for all my photos and videos?
A: Yes, but with a caveat. It used to be that Pixel phones would have all photos and videos back up in original quality to Google Photos for several years without cost. However, Google recently did away with this perk. Now, new Pixel phones will auto-backup photos and videos to Google Photos but at a reduced quality. This perk is not unique to Pixel devices; any smartphone with Photos installed gets this.

Q: How long does Google issue Android upgrades to its phones?
A: Technically, Google only commits to two Android upgrades and then three years of monthly security updates. However, it has gone above and beyond this in the past. The original Google Pixel, for example, received Android 10 when it should only have received upgrades up to Android 9 Pie.

Q: Can a Chromebook do anything a Windows laptop can do?
A: No. Since the two operating systems are different, there are many popular Windows programs that won’t be available on Chrome OS. However, Chromebooks have come a long way, and there are usually many different alternative programs available that work similarly to their Windows-based counterparts. If you are looking to buy a Chromebook and are worried about which programs you’ll need to leave behind, we advise checking out the Google Play Store for apps similar to what you need.

Q: Do Google’s smart displays run Android and have access to Android apps?
A: No. Google’s smart displays use a Fuchsia-based operating system, which is different from Android. Smart displays do not have access to the Google Play Store and have a limited selection of features.

Q: Do I need to own a Pixel phone to use Google’s Pixel Buds as headphones?
A: No, Google Pixel Buds do not need to be paired with a Pixel phone. Granted, there are some features of Pixel Buds that will not be available to non-Pixel phones, but the basics will work on all Android phones.


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