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Despite the high price, Google seems to have succeeded in the Pixel 8 series.

Google has its financials for the last few months of 2023, and you can probably see that things have been pretty good for the Pixel 8 series. There are no real statistics because Google mixes sales figures with other products, but there are interesting clues.

Subscriptions, platforms and devices (including the Pixel series) grew by 22.7 percent in the last quarter of 2023 compared to the same period last year. This is a good sign, the Pixel 8 series seems to have boosted sales. It was significantly better than its predecessors, but also came with a significant price increase.

Google wants to steal customers from Apple in the long run

Google has big goals with the Pixel series, six years after taking over HTC’s smartphone division. They actually want to stay on top in the long run and keep customers away from Apple. I think that in the long run Google will be one of the best brands in terms of sales figures, but it will take time. In the US they are already in the top 5, at least based on sales figures.

In 2024, the Pixel 9 will have a zoom camera for the first time, making the model stand out even more from its A brother and thus bringing it closer to the Pro model.