YouTube Premium users must be prepared for higher subscription fees. Google has announced that both individual and family subscriptions to the ad-free service will now become more expensive. What does this actually mean?
Subscriber Germany, Austria and Turkeydie 12 euros so far Those who paid for a separate subscription should now expect one euro more per month, because of the new price 13 euros The increase is particularly evident for false family members: this is where the value increases 24 euros up from 18 euros previously. This subscription enables the service With up to five other people To share.
Price increase for existing customers
Price hike affects not only new customers but also existing customers. YouTube has it Users have already been notified of the change by email and emphasizes that The decision to raise prices was not taken lightly The resulting additional revenue is intended to further support the YouTube Premium platform and its content creators. To confirm the new price, press a button in the email. By the end of December, customers won’t agree Membership expires automatically.
Google has already raised prices in the US, but it costs money there Travel Life 14 US-Dollars and family memberships are $23. In Germany it is exempted Student subscription €7.50 per month There are also offers made up of “Premium Lite“For individuals, for whom 6 euros per month Offers ad-free YouTube without additional services such as offline video or YouTube Music access.
Crackdown on ad blockers has increased
With the increase in price, the popularity of YouTube is also increasing Measures against ad blockers. Users accessing the platform with ad blockers enabled will now see Frequent warning messages. See that in some cases it may happen Video is interrupted If an ad blocker is used.
A Google spokesperson told the online magazine Heise.de with:
“We launched a global campaign to encourage viewers by enabling ad blockers to allow ads on YouTube or use YouTube Premium for an ad-free experience. Ads support a diverse ecosystem of creators around the world and enable billions of people to access the content they love on YouTube.“
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