Black History Month is a special time when video game companies try to show consumers how inclusive they are, with special Black/African-themed in-game cosmetics and messages of appreciation for the three or four black employees they each employ.
inside auraIt offers players a special set of armor shades in colors and patterns commonly associated with African art and culture. Conceptually, these shaders are pretty good. Individual players can use cosmetics to upgrade their armor; Great, I think it’s great. But the way 343 puts all these separate pieces together, like the ridiculous Voltron of Blackness, is darkly ridiculous in a way that I don’t think the company intended.
Most of the time, video game companies’ attempts to attract black consumers range from innocuous to futile. Sometimes, what 343 did here, I get confused.
Infographic: Game Developers Conference
Worse, the majority of respondents with 20 or more years of experience in the industry — people with the seniority to approve such marketing materials — were only 6 percent black men and no black women.
But when I see it, it hurts me. Reminds me of this episode the boys In the third season, A-Train, the only black member of The Seven – a film adaptation of The Avengers – is given a new African-style super suit to gain the approval of black people and thus increase his popularity and his profits. senior
as in different the boysWhat 343 did here is not malicious. I wonder if the individual shaders would have been enough and someone in the art department would have put them together to show them together, which would have produced the results we see here. Or maybe black people who like the look like it. It happens every time: black people make art for other black people that misses the mark – just watch die review per American Negro Magical Society. Damn, this could all be an elaborate joke – A auraWe present it in a verified version of the popular meme format on Black Twitter Kufi for everyone from Drishti to Ed Ed, Ed and Eddie. Somehow or why, I must have laughed.
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