How businesses can achieve data excellence


There is no shortage these days in conversations around data, whether involving on-premises or cloud computing systems. At this point, nearly everyone understands its importance related to customer insight, business operations, and digital transformation. It is seen as a valuable source of insight and a key competitive advantage.

Recent research from Experian revealed that 85% of organisations see data as one of the most valuable assets. However, while most companies have an abundance of information, they are in short supply of meaningful insight.

Challenges when it comes to data analytics

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