Gen Z will soon become the most influential consumer segment, with next-generation digital natives already heavily influencing spending habits – and it’s only growing.
It also makes a big difference in the business landscape, from rearranging your marketing approach to new consumer behavior, to updating your checkout process to meet increased e-commerce needs.
If you haven’t considered these elements in your plan, you’re already lagging behind, and as we move toward the next big technological change, in the upcoming metavars, you need to focus more on key trends among young users to maximize your chances.
To provide more insight into this topic, from the team Fun reviews (Through Sourcing now) Recently combined this overview of the original Gen Z cost trends and what they mean for marketing and advertising planning.
The infographic provides some basic statistics and insights, including:
- Gen Z is already contributing 143 billion in energy costs annually, as well as an additional $ 127 billion spent by family members on their behalf.
- 20% of General Z is marked as LGBT +, 100% more than the previous generation, while Z is more ethnically diverse.
- Younger audiences are slowly moving away from social media platforms to join other interactive apps, such as RoboLux, Fortnite and Twitch, which have become key destinations for digital events.
That last note, again, points to the upcoming metavers shift – young listeners who have grown up engaging in the virtual world, look to the next level, offer the same benefits on a wider scale and, for a larger purpose, do a lot of sense.
Check out Complete infographic Down.