Facilitating interaction and personal contributions to trends is a key element of TikTok’s success, and in the process, organic, creative content has become a central focus, changing the way brands interact with platforms.
Traditional, disruptive ads are a distraction on TickTock, and users will quickly look for something new and creative in-stream. Thus, the brands that are seeing the most success are messaging aligned with the trends of the platform, which makes partnering with manufacturers more valuable.
Is this this? New overview from TikTok Absolutely. Explaining how content is created and used on the platform and what it means for brands, TikTok outlines a variety of options for marketers and how they can team up with creative talent.
Some interesting statistics, worth considering in your method.