Instagram: in times of crisis, start copying other social networks Here is the last step

Instagram’s ‘TikTokization’ process continues, as it prepares to welcome a novelty like the Chinese social network and users have long requested over the past week. Here are all the details

For some time now, tick tock Social network of references around the world. There are millions of users who browse at least daily 10 minutes on the platform, To watch funny short videos or find out what’s going on. A success that is fueled by the developers of ByteDance, always eager to insert more news to retain users.

However, another phenomenon grows in parallel: “TikTokization” of other social networks. starting from Instagram, who decided to bet decisively on Reels, but not only. Which was explained by the CEO Adam Mosseri Actually, soon Photo They will be expanded and shown in full screen Just like it already happens with short videos.

Instagram will expand photos as reels – here’s what you need to know

As the months go by, Instagram It will further distance itself from the reputation of social networks for photos, approaching video content It’s actually already doing it, with me Reel Which has now assumed primary importance within the platform. But under Meta the company wants to go further and according to what has been revealed, photos will soon be lengthened as well Format 9:16 with. An interesting choice that gives an eye to the latest online trends

style process tick tock What started last June, therefore, continues and indeed takes on even more important significance. The test will begin In about a week or two, explained CEO Mosseri. At least initially, everything will be limited to a limited number of users. From date, is the maximum format allowed 4:5But soon you will get 9:16 Support for images. A choice that will surely please millions of users who hang out between Instagram and TikTok, thus able to get an additional contact between the two platforms. A way to use social platforms that goes further in a very specific direction. There are no specifics on a possible global rollout for everyone, but it could be a matter of weeks.