Instagram launches professional dashboard to help run business accounts

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Instagram is stepping up its efforts to make the app more appealing to business owners and other individuals looking to monetize their social media activity. The Facebook-owned platform has launched a new professional dashboard that brings all its business-centric tools into the same space.

The dashboard will host shortcuts for branded content partnerships, ad-tracking features, account analytics, and tutorials to help influencers and businesses to manage their accounts more easily. There’s nothing particularly new on offer, but giving individuals the ability to see all the app’s business features together will certainly be welcomed by heavy users.

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