Instagram shares new creative insights through its ‘We Create’ brand support initiative

Instagram has launched a new set of videos outlining its latest results We create initiativesA program that needs the help and support of creative experts to help community businesses increase their Instagram presence.

The first phase of We Create focuses on supporting black-owned SMBs, while the new initiative aims to provide support for three women-owned brands that seek to grow through Instagram Reels.

Such as Instagram:

“In a series of behind-the-scenes videos, Instagram documents the creative process of the Wii Create 2.0 team from conception to final resources. This year’s teams are:

Check out the first video of the new series Janelle Wallace, a creative strategist at Weiden + Kennedy, and artist Alice Soaps have worked with Onquata Paddle to improve their Instagram presence.

Overview shows how the creative team approached their reel strategy for the brand by selling Paddles and other accessories made by Canadian Indigenous people.

The end result is a stop-motion video, created specifically for Instagram reels, which tells more stories behind the family-owned brand.

The Overview Instagram provides some interesting insights into the creative process for reels and the process that creates great reel content. Of course, not everyone will be able to carry the support of a creative strategy team, or create their own stop-motion content of this quality, but there are some valuable pointers and notes that can help your Instagram approach.

Instagram will release the remaining two videos next week Alice Soaps also gave some tips for working with developers on her Instagram for Business profile.

Here are some interesting notes that can help you refine your IG strategy.

You can check out the full video Here.