It was tested for a while, but today, Instagram has launched one New version Its new full-screen main feed test, which expands Instagram posts – be it static images, videos or reels – into a full-height, TikTok-esque swipeable stream of a variety of IG content.
As you can see in this example, the new format, Instagram reels and video clips have been expanded Covered on full-screen style, navigation bar, description and Instagram logo content.
This is a change from the original presentation of the option, which was first seen in the test in March.
Meta CEO Mark Zuckerberg Shared a story About the updated presentation style, including a note that ‘photos are still an important part of Instagram’.
But not so important, Reels in particular is now an alternative to Instagram’s fastest growing content 20% of all time on Instagram Now its reels have been spent on feed.
Interestingly, this new method will also remove the storage bar out of sight, although the long-term approach will probably include stories in this new presentation format, including a frame count bar at the bottom of the screen, encouraging users to swipe. More.
The update reflects the ongoing impact of TikTok, which, as almost every platform now considers growth, is changing user behavior as the app continues to evolve, extending far beyond just TikTok.
Indeed, a new report from Edge Revealing this week that Facebook is also looking at how to lean towards more short-form video trends, the popularity of the format now shifts the user’s attention span and changes consumer expectations, which means platforms either run simultaneously, or lose viewers by ignoring it. .
Instagram is the most similar platform to Meta in this regard, and as such, it implies that it wants to move to ‘full TikTok’ and switch to more aligned content feeds.
This is also consistent with the release of the flag by Instagram chief Adam Moseri in December last year, when he said Video will be a major focus for IG in 2022.
“We’re going to double our focus on video and integrate all our video formats around reels.”
This seems to be the final step on this front, and another re-positioning of its face against TikTok to alleviate TikTok’s growing dominance in space.
It’s not yet available to all users, but more people will see it soon – and from there, I bet bet that the next integration with Stories will come soon, leading Instagram to a much more TikTok – experience.
For brands, if you haven’t yet created short-form video content, this might be the time to start testing, as this is going to be the thing at IG.
