Introducing the first wave of speakers for #SMWLA 2021

Hannah Brangman

Author, HBFIT founder, activist and DJ

Hannah Bronfman is the founder of HBFIT, a unique destination for health, beauty + fitness, a DJ, author and entrepreneur of the book “Do What Feels Good”. On social media, she inspires her followers to embody a life of health and wellness by sharing her workout methods and favorite homemade recipes. He is a vocal advocate for social and racial justice. In early June 2020, Hannah began posting the video “History with Hannah” on her IGTV, where she discussed the right to vote, the history of civil rights, and the contribution of black artists and chefs to American culture.

Louie Ajayi Jones

New York Times best-selling author and podcaster, “Professional Troubleshooter”

Luvvie Ajayi Jones is an award-winning author, speaker and podcast host. His books include The New York Times Bestseller I Am Judging You: The Do-Better Manual and The Professional Troublemaker: The Fear-Fighter Manual. Her podcasts, “Professional Troublemaker” and “Jesus and Jolph,” deal with culture with both humor and criticism, with the underlying goal of making people laugh, think, face their fears, and use their voices for greater good. Luvvie is also the co-founder of the #SharetheMicNow global movement.

Raisa Gerona

Chief Brand Officer, REVOLVE

Raissa Gerona is REVOLVE’s Chief Brand Officer and co-founder of Alliance Apparel, which REVOLVE acquired in 2014. In her role, she led the brand’s strategy to connect with the next generation of consumers through social media and experience. In support of the event, Raisa oversees brand marketing for more than 20 REVOLVE-owned brands, in addition to company-owned brand collaboration. These include global lifestyle influencers such as Chrissy Teigen, Nicole Richie, Amy Gunn and Camilla Coelho.

Ben Trin

Global Head of Entertainment and Cultural Marketing, Uber

Ben Trinh is Uber’s head of global entertainment and cultural marketing. Previously, he served as the Entertainment and Influential Marketing Branch of PostMate, leading successful campaigns featuring John Legend, Chance the Rapper, and Billy Ilish. Prior to PostMate, Ben spent several years as City Launcher at Lift and then as Head of Influencer Marketing. Early in his career, he headed his own agency, Bradfor, which also focused on influential marketing and served as the basis for his current role. In his spare time, Ben is an investor and advisor as well as the host of the celebrity-featured podcast, “First and Featured.”

Gabe Alonso

Digital platforms and community leaders – Energy Drinks, PepsiCo

Gabe Alonso is a seasoned digital strategist with experience in a wide range of marketing across a wide range of digital products, social media and CRM. In her current role, she leads the digital platform and community for the energy drink portfolio at PepsiCo. Previously, he worked as an industry-defined brand like Activision and Nike, where he told top-notch digital stories across platforms with an obsessive focus on the consumer. These roles include Global Director, CRM Strategy and 1: 1 Marketing and Global Director, Member Program. In his spare time, you can hit Gabe with milestones on his peloton.

John “JP” Petty, III

Head of Social, Weiden + Kennedy New York

John Petty, III – “JP” – Widen + Kennedy led the development of New York’s engagement strategy for McDonald’s, Bud Light, Ford, Heinz and Delta views. Prior to his current role, he spent five and a half years in translation, advertising agencies. In November 2017, he was instrumental in launching the artist services company Unitedmaster. He specializes in hip-hop and sports fanatic project management and data analysis, a blend that allows him to integrate culture with a systematic, data-driven approach.

James Andrews

Founder, Certified Ventures

James Andrews is the founder of Certified Ventures, an enterprise advisory home made up of over 300 community members who are influential creative entrepreneurs, brand creators, investors and innovators in culture. Prior to his current role, James founded Social People, a strategic digital company acquired in 2013 and worked with clients including Nike, Beats by Dre, Grammy Awards, CNN, Equinox and Lexus in global social media initiatives. Prior to launching Social People, Andrews was VP, Kecham PR and created their global social media practice area for clients including Monster.com, FedEx, GeekSquad, Nokia and Wendy’s.

Reed Haley

CEO and co-founder, Doing Things Media

Reed Haley is the CEO and co-founder of Doing Things Media, a digital content, entertainment and e-commerce company. Led by Reid, Doing Things manages more than 25 social media outlets, including Sheetheadstive, Raddad, Animalswing Things, MiddleclassFancy, DoggosDowing Things, GamersDowing Things, and DrunkPeopleDowing Things. Since 2017, the company has doubled in size each year, gathering an audience of over 60M followers across social platforms that use more than 1B of videos monthly.

Tatiana Hallfield

Social chief, Hulu

Tatiana Holyfield is a seasoned marketing executive with 15 years of experience in media, sports and entertainment. As Head of Hulu Brand Social, she leads the streaming giant’s social media marketing strategy to drive acquired media and brand awareness. His unique ability to lead high-performing teams, reach Millennium and Z audiences, and promote legacy brands through digital innovation has made him one of the top change agents in the industry. Prior to her current role, she was the Vice President / Head of Digital Strategy at Holyfield Pacer Sports & Entertainment, where she led one of the highest-ranked female pacers.

Tobias Rausher

Global Influencer Marketing Lead, Google