Over the years, technologies change, and so has the way we watch television and music This is due to the implementation of the streaming platform, which allows us to watch and listen to thousands of works without using storage space on our device. And just before the end of 2023, the brand that Mexico prefers to listen to music on the way to work or hours of long programs like podcasts is mentioned.
According to information provided by Competitive Intelligence Unit (CIU)It is noted that Spotify Retaining its throne as the most consulted platform by people living in the country, the brand has clearly embraced it 75.9% membership, either monthly or even annually. Added to this is that family plans where multiple users are added are widely used by those who usually travel frequently, be it abroad or within the province.
For competition, we have youtube song With 9% membership, Prime Music including 6%, Apple Music including 3.8%, Treble including 3%, and Deezer including 2.3%. It is quite surprising that the Apple brand does not appear in the first three places, because many people have devices of the brand. On the other hand, it’s no wonder Amazon is so big on subscriptions chief Its benefits include this music platform.
What stands out is the truth in that information Spotify He has managed to make a name for himself in the business, as he negotiates with very popular podcasters to monopolize his program, even with the original creation of the platform with influential communication people. Also promoted at networks and events, with key influencers as guests who make calls to action to download the app, so ultimately they have zero competition.
For its part, the device on which the application is most used is the smartphone, something that can be seen for miles, because it is very dedicated to people who listen to music at work, at school and even during gym sessions. which is taken daily.
Through: CIU
Editor’s note: I don’t use these platforms because I mainly work at home, but I always used my cell phone data on Spotify when I moved. It has quite a variety of content, so it makes sense that people will always find something interesting to listen to.
