Xiaomi is shifting its own portfolio towards premium, which works.
After the Chinese manufacturer went through the valley of tears, Xiaomi can now once again look forward to growth and good numbers for its Android smartphones. The recent strategy (more premium) is not only working in the western market, the Chinese market also clearly confirms this based on recent statistics.
Xiaomi has not only achieved strong growth in the past month, but managed to rank among the top 3 in China, especially in high-end devices. Behind Apple and Huawei, but the highest growth among the three brands. Overall, Xiaomi currently ranks second in China, with Honor and Huawei widening the gap.
You can say that the Chinese market does not play a role for us, but the home market is an important base for Xiaomi to be strong in the West. Now we are waiting for numerous new devices, the Redmi Note 13 series will come to us in January 2024 and the Xiaomi 14 series not much later. The first Xiaomi car will be available in China in 2024.
According to BCI in November 2023, we were the top performer in the Chinese market with 5.2+ million activations and huge growth in the high-end segment. pic.twitter.com/vJjvHnGlOW
— Lei Jun (@leijun) December 11, 2023
follow us on Google News And talk to us SmartDroid Chat on Telegram. * Links marked are regulated affiliate links.
