There is no pure AI smartphone;
Samsung’s revelation about the Galaxy S24 series and the integration of AI features that also run on older chipsets sheds an interesting light on the importance of specific AI chips in smartphones. While Google emphasized AI capabilities with its Tensor G3 chipset in the Pixel 8 series, Samsung is showing that powerful AI applications are possible on more traditional and even older chipsets.
Samsung’s Approach to AI
Samsung has proven that implementing advanced AI features doesn’t necessarily require a special AI chipset. With the Galaxy S24 series supporting features such as Google’s AI language models, Samsung highlights that even older standard chipsets such as Snapdragon 8 Gen 2 and Exynos 2200 are powerful enough to support AI applications.
Google’s marketing strategy
Google’s marketing around the Tensor G3 probably gave the impression that without this particular chipset, advanced AI applications would not be possible. However, Samsung’s developments may indicate that Google has overstated its special chipset requirements. This can lead to a discrepancy between expected and actual performance, especially when compared to competitors offering similar features on a larger hardware base.
Competition and consumer perception
For consumers, this development may mean that they have more options than initially thought when purchasing a new smartphone. You can benefit from a wide range of devices that offer advanced AI features at different price points. This could increase the pressure to demonstrate the real added value of Google’s Tensor chipset in the future, and possibly increase the effectiveness and efficiency of its AI applications.
Smartphone hardware is becoming more important, at least as Samsung says about Galaxy AI for older models. While a large portion of AI functions are currently computed in the cloud, Galaxy AI will only be offered for devices where the integrated hardware is powerful enough. This relates to the future, where more and more AI functions will actually run on the phone.
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