Since 2020, known as Electronic Entertainment Expo E3, began to waver. The pandemic caused the cancellation of the event, and when the organizers tried to revive the conference through digital presentations and renovation efforts in the following years, their intentions ended in complete failure. Thus, today comes the news that many have been expecting, but did not want to hear, and that is E3 is definitely dead.
In an interview with The Washington Post, Stanley Pierre-Louis, CEO of the Entertainment Software Association and also known as ESA, Confirmed that E3 is over. Here’s what he said about it:
“After more than two decades of hosting an event that has served as the central showcase for the American and global video game industry.
We know that the entire industry, both gamers and creators, are very excited about E3. We share that passion. “We know it’s hard to say goodbye to such a beloved event, but it’s the right thing to do because of the new opportunities to reach our industry fans and partners.”
This decision shouldn’t come as a big surprise to many. In 2018, Sony abandoned the event to hold its own presentation on the same E3 date. A year later, Geoff Keighley and ESA ended their relationship, leading to the creation of the Summer Games Fest. While general public access to the 2019 edition helped the event’s popularity, 2020 was the beginning of the end for E3.
E3 2020 canceled due to pandemic Not only does the Summer Games fest position itself as the ultimate summer showcase, rather multiple companies saw an opportunity to promote their future projects without the need for an intermediary such as ESA. Although 2021 saw an attempt by the organizers to provide an online experience, their efforts were futile and the 2022 and 2023 editions were cancelled.
Attempts were made to revive the event concept in collaboration with event organizers such as Ridpop, Pax, and San Diego Comic-Con, but nothing turned out as hoped. All of which brings us to today, December 12, 2023, the day Electronic Entertainment Expo is officially dead.. A true shame for the entire video game industry. On a related note, you can learn more about the relationship between ESA and ReedPop here. Similarly, Geoff Keighley claimed that E3 killed itself.
Editor’s note:
A dream of mine has always been to go to E3. As someone who grew up watching this event, the idea and experience of going to the Los Angeles Convention Center was something I had been aiming for. However, it never happened, and now it will not happen.
Through: The Washington Post
