Square-Enix has always been characterized by making commercial alliances based on Exclusive At times when great benefits are generated for the parties involved, the most significant cases are in the first period play stationLeaving Nintendo out of the equation.
A split between its production houses last fantasy and large N, when the project occurred Super Nintendo CD-ROM And Sony decided to launch its own console, which was full of incredible games made by the developer in question.
Over time, Square-Enix It was rebuilding its relationship with Nintendo and in parallel it strengthened its relationship with PlayStation to produce various exclusives in recent years, including Remake the legend Final Fantasy VII.
like failure Fall of Babylon, Foamsters y prophesied The PlayStation 5 was the first indication that the business model of providing a single platform with unique games was starting to be questioned, and it proved so, when the market performance Final Fantasy VII Rebirth Despite being the most relevant headline of the year, it fell short of expectations
After reading 70 percent on your profitsThe above-mentioned company has decided to undertake a re-engineering campaign taking into account the following axes which is targeted to be completed within three years:
Quality vs Quantity: It is defined that there will be fewer premiers to bet on more polished products and will definitely focus on famous franchises with a proven reputation.
Project development: Creative teams will no longer focus on specific titles, but will have a process-based cycle where staff rotate through different stories.
Cross-platform approach: Exclusives have their time numbered, as the goal is to reach everyone Gamer Emphasis on home consoles and computers, digital distribution.
Unforgettable Experience: Despite the risks involved, Square-Enix will follow a strategy similar to PlayStation and focus on AAA video games that tell unforgettable stories.
Strategic Investments: More than $600 million in expansion work, new studio acquisitions or restructuring of internal talent at various corporate offices around the planet have not been ruled out.
The video game industry is going through a moment of innovation and every day more companies are getting on board the scheme train. MultiplatformSince the market is showing signs of this stagnation And that needs to change example Which, although they were very successful in the past, are now becoming obsolete.
