Of LinkedIn Adding some new tools To help marketers maximize their lead generation and brand building efforts with a new Business Manager Dashboard, a new B2B Allied, LinkedIn-Native Consultancy and updated CRM and API integration.
The biggest update is its new Business Manager PlatformWhich provides a central dashboard for managing ‘people, accounts, pages’ and their associated marketing processes.
As mentioned in the video overview above, Business Manager provides a simplified management platform for all your LinkedIn business activities.
The new platform includes dedicated tabs for managing people, partners, ad accounts and company pages, and matching visitors.
This is basically a slim down version provided by LinkedIn Sales Navigator ToolWith the idea that by luring more businesses with its basic brand management tools, it will get more marketers to sign up for a Sales Navigator subscription.
But even in its basic form, there are some handy tools that allow you to manage all your LinkedIn activities more centrally from a single location.
You can learn more about the new Business Manager platform and its various functions, Here.
For brands that want to go further, LinkedIn is launching a new consultant named ‘B2B edge‘, Which will provide dedicated marketing and brand building advice based on academic research and first-party data.
Such as LinkedIn:
“This new service will provide resources and intelligence to optimize segmentation, targeting and market positioning as well as creative and media investments. From Oracle to SAS to Workhuman, we’re helping some of B2B’s most respected enterprise brands think about how brand and performance advertising together form the most effective marketing campaign. “
The main advantage, of course, is that this consultancy is owned and operated by LinkedIn, which will give it significant advantage in terms of insights and platform knowledge. Which is definitely a welcome support option for many brands – you can learn more about the B2B Edge Here.
Finally, LinkedIn is also expanding access to its updated new content and marketing APIs, while introducing a new CRM data validation feature and an integration with it. Gang.
Enjoy updating your CRM? We didn’t think so
Can you update details quickly and easily? We thought so✔️
Write us new #Sellsnevigator CRM integration ???? It helps you save time by flagging and updating old information in just a few clicks on LinkedIn. pic.twitter.com/p3g1y1GMH1
– LinkedIn for sale (inklinkedinselling) June 9, 2022
“Powered by our more than 830 million members, Sales Navigator provides real-time information about prospects and accounts. With our recent CRM features, your sales teams can easily verify that their CRM data (often seen as a single source of truth) is up-to-date. And when it comes time to contact a buyer over the phone, our new integration with Gong is to make the feedback loop as easy as possible so that your sales team can be the trusted advisor the buyers want. “
Gong enables advanced revenue tracking and projection, providing more ways to dig up your sales data. Insights added from LinkedIn will appreciate those charts and notes and facilitate further engagement with relevant buyers and contacts.
These are some interesting updates – nothing ground breaking, most of these functions are available in different sizes for some time. But they are also interesting, additional consideration for your strategic approach, which can improve your sales and marketing process.
