LinkedIn is a key platform for professional networking and connecting with potential job seekers – but how you use the platform is key to finding the right people for the right role in your organization.
So how do you maximize your employer’s branding and candidate discovery efforts?
One option is to use your employees by encouraging them to engage with company posts and content on the app. There are right and wrong ways to do this (note: cut and past messages shared by your employees are not the way to go), but the LinkedIn app is working to make it even easier with new page features from various companies, including its Elevate Employee Advocacy platform. Integrate into common tools.
These additions have helped scientifically Supplier Thermo Fisher Scientific Increase its hiring and employer branding efforts in the app.
Explained by LinkedIn:
“LinkedIn’s employee advocacy platform Thermo Fisher has provided Scientific with an uninterrupted stream of curated content from LinkedIn Pulse and Newsel. Employees can comment and share these posts for easy social activity as well as creating focused, relevant conversations around their work. Other industrial talents associated with Thermo Fisher employees will see and interact with this content, giving Thermo Fisher a natural way to attract those talents in terms of what is most relevant to them. “
Indeed, accordingly LinkedInThis approach, used by Thermore employees to expand key messaging, has resulted in a 62% increase in the reach of various posts created and curated.
The infographic below provides an overview of how Thermo Scientific maximizes its messaging, which can be valuable considering your approach.