There is LinkedIn Has released a new analysis One of the best approaches to InMail, and opens the DM in the app based on ‘Millions of emails have been sent May 2021 and April 2022 in the app.
Which focuses primarily on employers – although in reality, a wide range of people use InMail for a variety of purposes, to communicate with the people on LinkedIn, and many results will apply in a more general sense.
But LinkedIn notes the option as a key recruitment tool.
Such as LinkedIn:
“More responsiveness means employers get more push for their money from their InMail allocation. This is because employers receive an InMail credit refund if their message receives a response within 90 days (although this is a negative). Thus, the response rate reflects not only the engagement of the candidate but also the skill of the employer. But what kind of InMails actually drive higher response rates and how can employers improve their own InMail response rates?
It’s worth checking out Full report If you want to use LinkedIn mail in your digital marketing strategy, in short, LinkedIn The key searches are:
- Short emails work significantly better than long ones
- Avoid sending emails on Saturdays (and possibly even Fridays)
- Personalized emails work about 15% better than bulk sending
- “Proposed Match” or “Open to Work” candidates respond about 35% more than others
This is similar to what LinkedIn recommended in response to the same report last year, which underlines the value of these notes as a guide point for your InMail approach.
Here’s a closer look at LinkedIn’s results:
First, on the length of the message – LinkedIn says that InMails works best under 400 characters.
As you can see here, there is a sliding scale associated with InMails based on length.
“The shortest InMails response rate is 22% higher than the average response rate of all InMails. By the same token, the response rate for the longest email is 11% lower than the average. ”
Of course, it depends entirely on your message and how to engage people with what you are trying to communicate. As such, there are no set rules, but the results do provide some guidance on how you can increase your response to in-app messages.
LinkedIn also provides an example of a great InMail under 400 characters.
However, LinkedIn also notes that due to the lack of small InMails in its dataset, its data can be somewhat skewed.
As you can see here, only 10% of the messages sent on LinkedIn are less than 400 characters, so when they perform better, it may be that they are even more distinct, as most messages require more user attention.
Which would still suggest that this is an effective method, but it could be another factor to consider.
LinkedIn also notes that sending emails on Friday or Saturday usually results in a bad response.
Every other day is beautiful, even in response, although LinkedIn says Monday is the best day to send your message.
That being said, lots of emails are being sent on Fridays.
As a LinkedIn note:
“If you’re going to send that InMail on Friday afternoon, consider It is scheduled for Monday morning instead. “
LinkedIn also provides some more specific statistics on InMail performance, noting that individually sent messages receive about 15% higher response rates than bulk sent InMails.
Which means – nobody wants to get generic ‘high ***’, I’ve noticed that you’re interested in *** ‘template emails, because they seem mostly aimless and spammy. Even the slightest personal touch can add a lot to email engagement and tempt more interest.
LinkedIn further notes that the InMail response rate for candidates indicates that they are “open to work” at 37% higher than others, while candidates found in the proposed matches are 35% more likely to receive InMails than those found. Alone employer search.
These are, of course, more employer-specific data points, but this is significant in the sense that you can collect from a user’s profile whether they want to communicate or not. This can be related to the list of freelance service, their career summary, their profile title, etc.
Again, there is a lot of good data here, and based on the analyst’s employer InMails’ analysis, it’s worth noting the different trends for considering your LinkedIn messaging approach.
You can read LinkedIn’s full InMail response report Here.