LinkedIn shares new usage insights for Pride Month [Infographic]

June is a month of pride, which means you can expect your social media feeds to be much more colorful, as people and brands want to show their support by using the Rainbow Pride flag in a variety of ways.

The use of the Pride flag has become so prominent that some are now skeptical of such corporate adoption, which is important to note in celebrating your own pride.

As mentioned by LinkedIn:

“The question is not Should Talk about your Brand Pride Month. Instead, it is How Your brand should be displayed in a sensitive, informed and helpful way. “

Ensuring that you use Pride Month is the key to contributing to the event in an authentic, empathetic and creative way, as opposed to using it for extra attraction, and it’s important that brands use the celebration to encourage their inner pride initiatives as opposed to tokenizing. Discussion.

And of course, pride talks are growing.

Indeed, data from LinkedIn shows that there has been a strong increase in global company updates using the Pride keyword. Over time, as shown in the graphic below. The overview also shows the top industries and regions involved in pride-related content, as well as the most effective keywords to facilitate broad discussion.

If you want to make a statement this Pride Month and show your support, it is worth noting these pointers and statistics in your messaging.

You can read more Pride Month insights from LinkedIn Here.