Logitech has announced a line of gaming accessories that are more gender-specific and specifically aimed at women than any previous release. In 2022, companies should not try to market consumer technology based on gender, but rather recognize the broad range of tastes and material needs of consumers. But Logitech went and did it anyway.
And the Aurora line of gadgets looks great, mostly because they’re new — and not just new colors for existing products But aside from a few interesting features across the Aurora suite, it still looks like the pink radar is working.
With its latest collection of gaming accessories (and many more expensive add-ons you can buy to customize), Logitech wants you to know that it’s now getting to know the combinations it doesn’t show…the same ones you’ve basically ignored for years. .
Different genders enjoy playing games and using their accessories, but many peripheral companies, including Logitech, have spent a lot of time creating products for a very specific type of gamer: someone with larger-than-average hands and comfortable peripherals equipped with bold colors and RGB lighting. by using
Logitech slowly realized that not everything had to look like it came from the IT department or the office Where does the “gamer aesthetic” come from?. I started making accessories with it rounded corners And Cheerful mood the color In recent years. The Aurora Group has focused more on gaming than the productivity-focused peripherals it introduced earlier. Not only does this group look sleek based on “gender inclusivity” marketing, but also have prohibitive prices and claim to have surprisingly poor battery life.
At the top of the category for value and great features is the $229.99 Wireless Headphone G735. Sounds like a more exotic version G Pro X.They are coated in white with RGB LEDs that follow the contours of the rotating bulbs ear cups. Like more affordable ($50 or more) Wireless Headphones G435The G735 has Braille on each sidearm to indicate right to left, a great accessibility feature that more companies should copy. Logitech claims the G735’s design is more inclusive because it can accommodate smaller heads and things like small earrings and glasses. While this is technically true, it is strange that it is apparently His other headphones are made only for people with huge heads and perfect eyesight.
The G735 features dual wireless connectivity, the ability to connect over 2.4GHz and beam your phone via Bluetooth. According to Logitech, the G735 can last about 16 hours with LED backlight and 50 percent volume. Most wireless headphones these days mean at least an all-day battery life, and that’s a disappointing number. Turning the lights off adds about 56 hours of battery life per charge.
The $199.99 wireless G715 and $169.99 wired G713 are keyless models with media buttons, a volume wheel, and a full set of RGB LEDs. In addition to the backlight under each dual-shot PBT keycap, they also have LEDs that surround the keyboard to create a glow. Logitech says you can choose between tactile, linear, or mechanical click-type GX switches at the time of purchase.
The G715 connects wirelessly via a Lightspeed 2.4GHz dongle or Bluetooth. According to Logitech, you can expect about 25 hours of battery life per charge. As a headset, given its high price point, it’s the bottom end of the spectrum for longevity.
Finally, the $99.99 Wireless Mouse G705 is the first mouse that Logitech says is “designed exclusively for small-handed gamers.” From an angle it looks like your regular gaming mouse, but from an angle where the two thumb buttons are exposed it looks like an ergonomic mouse with a wrap around thumb rest. It features a “game-grade” sensor (exact sensor not confirmed by Logitech prior to release) with a sensitivity of up to 8200 DPI and can last up to 40 hours with the LED on. Battery life is not so good. If it sounds like I’m flogging a dead horse, it’s because I am.
Logitech accessories are rarely affordable to buy, and the Aurora line is no exception. Any of the three will cost you $499.97 (assuming you buy the wired G713, not the $30-plus G715) but why stop there? There are also add-ons for purchase!
- The G735 comes in white, but you can buy a different-colored microphone paired with two earbuds (in pink or neon green) for $20.
- For keyboards, you can buy any keyboard top plate for $20, and don’t forget a set of keycaps for $40.
- A mouse comes with two accessories to purchase, including a $29.99 15.75 x 18-inch mouse pad and a $40 heart-shaped carrying case for the G735 headset and G705 mouse.
- If you subscribe to Logitech’s extensive offering and buy one of each add-on, you’ll pay at least $649.97.
Many tech companies, including Logitech, are happy to explain to the press that each of their new gadgets is a by-product of user research, testing and collaboration with their target audience as if these are the elements that make a great product. With a true angle. The team behind the group seemed excited about the idea that their new products would make some people feel visible, and frankly, that’s cool. A design that focuses too much on a very specific group makes products redundant and potentially inappropriate. Logitech’s gaming mouse and wearable headphones with glasses are all good things for small hands. Making the game less fragmented is a very good thing.
But it’s the battery life that looks bad – because Logitech doesn’t want to solve the problem of small gadgets taking up less space for batteries – it’s a problem. One problem is the high price.
If your target audience can’t afford the product or use it for the same amount of time for something cheaper, how widespread or accessible is it really?
