Mars, Incorporated, producer of popular M&Ms, announced this week that its famous characters will receive a “modern transformation” and include more “short personalities”, “as part of a global commitment to create a world where everyone will feel and The society is included. “
Do not change color
More than 400 million colorful, candy-coated chocolates are produced daily and consumed worldwide. Original colors include red, yellow, green, brown, orange and purple. In 1949, tan purple was replaced – only to be replaced by blue in 1995.
However, these familiar colors will not change. Rather, it is the personality of M & Ms that is undergoing a change.
TheHill.com reported, The current green M&M character, who has been seen posing temptingly in advertisements and wearing white go-go boots, will now wear a pair of sneakers instead. Also, Green Candy’s description on M & M’s website mentions that she enjoys being “a hypewoman for my friends.”
Through M & M’s promotional site, Green added the M&M character, “I think we all win when we see more women in the lead roles, so I’m happy to be part of a supportive friend if they succeed.”
Another character, Brown M&M, described his motto, “Don’t sit down. Just sit down.”
Social media is a response to change
Mars, Inc. said the announcement was part of M&M’s brand strategy, which was based on purpose, promising to use the power of fun to include everyone with the goal of “increasing the sense of kinship for 10 million.” [sic] People around the world by 2025, “he added, adding that M & M’s new global commitment is one of many steps taken across Mars to create a world where societies are inclusive.”
However, the reaction on social media may not be exactly what Mars, Inc. expected. Most of the responses on Twitter are sarcastic and even condemnatory.
Candace Owens tweeted the show’s official Twitter account, “This is a huge victory for the oppressed M & Ms.”
“I’m concerned that ‘more inclusive’ M&Ms will get more coverage than climate issues that affect global candy production,” wrote reporter Karen K. Ho (@ Karenkho)
Jezebel.com editor Laura Bassett (@LEBassett) found a bit of humor in the story, tweeting, “Losing the right to vote bill and waking up instead of M & Ms seems right.”
Political commentator Lauren Chen (@TheLaurenChen) tweeted, “M & Ms are not only fictional, but literally a rainbow, and yet they are apparently not diverse enough.”
Author Daniel Kibblesmith (@Kibblesmith) was among those joking, “It’s quite ambitious considering that M&Ms already have more gay characters than every sitcom.”
Author Emma Barquist (@EbarQuest) also found humor, “Thank you for standing up for progressive values. From now on I will only eat homosexuals.”
“Imagine that in 2022 we will have a more dynamic society than WW2, a more dynamic society than the M & Ms launched in 1941,” wrote Daryl Cooper of Martyr Med Podcast (@martyrmade).
Writer and editor Andy Jaisler (ন্ডAndieJessler) also ridiculed the announcement, writing, “Women: Everyone’s lives would be better off if we got things like paid family leave, universal pre-K, affordable childcare and the ability to make informed decisions about us.” The future of reproduction
Capitalism: Oh no, but please enjoy these feminist M & Ms “
“GMarsGlobal will make M & Ms ‘more inclusive’ as it sponsors the Beijing 2022 Uyghur Genocide Olympics,” tweeted human rights activist Hillel Neuer, executive director of UN Watch (@HillelNeuer).
Nicholas Giordano, a professor of political science and host of the PAS report, summed it up by saying that many might have thought the news was “the most stupid thing of the day.”
At least they still don’t melt in your hands.