The epidemic has changed the way we communicate – be it because of the decline in face-to-face communication, increased online connectivity, working from home, VR meet-ups, audio rooms, etc.
And as we slowly return to normalcy, many of these trends will lead to lasting changes, which will require brands to consider the ways in which they communicate with their audiences and the processes through which users want to connect. The new state.
Which is a new focus, Three-part research report from MetaWhere it sought to explore ‘how the need for deeper human connections has deeply restored our relationship’.
The Meta Foresight (formerly Facebook IQ) team conducted a survey of 36,000 adults in 12 markets.
In their original search:
- 72% Respondents say the epidemic has forced them to re-prioritize close friends
- Young people are the most open Uses more immersive technology to increase connectivity (including augmented and virtual reality)Although all users have indicated that technology will play a big role in advancing personal connections going forward
- 37% The epidemic among people surveyed worldwide has re-evaluated their life priorities
Meta says that as these trends expand into brand relationships, consumers are increasingly looking for more authentic, deeper connections with brands, which could open up new opportunities for community building and connectivity.
Some Interesting Trend Notes – You can see the first part of the Meter ‘Relationship Reset’ report HereOr see the summary below.