Microsoft has plans to advertise in games

Today some leaked Microsoft documents and emails, the most important of which was a new console. Series X And also the intention to buy Nintendo After being negative in the previous period. However, it seems that the details don’t stop there, as they can now implement ads for certain specific titles.

As shown in the document, there is a task named project Project Denali, which is the company’s property or at least places commercial advertisements in certain video games available on its platform. Although something must be clarified whether they will be integrated into the mobile or not pcleaving the consoles intact and undisturbed.

It is worth mentioning that the initiative is a part of what was shown at the time FTC So that they agree to approve the purchase Activision BlizzardFrom its game the king as Candy Crush This will be the perfect place for advertising. And in fact, it has been established in a number of statements that one of the main reasons for wanting to acquire the company is because of the growing interest in the market with mobile games.

Something that should be clarified is that the project only leans towards games that have free-to-play as a business model, which means that users who have access to these services must see ads. Thus, it is not misunderstood that big games are interrupted by advertisements, something that would be unthinkable in our current industry.

It goes without saying that shopping is all about news Activision Blizzard They seem to have a break, because this topic has not been talked about in weeks. It makes one think that the regulatory body UK Once approved or denied this potential purchase.

Through: Tweaktown

Editor’s note: It was obvious that the ads were heading towards the free starter games, since it would only be a mistake in the main ones. Sure, there’s been talk that they’ll add ads to Game Pass, but maybe they’re just talking about the interface.