Microsoft It has announced ambitious plans to enter the mobile gaming market by launching its own digital store. This strategic move represents a direct challenge to the sector’s established giants, apple y Googlewhose app store currently dominates the market.
New mobile game store Microsoft Will offer a wide selection of titles for the device iOS y AndroidProvides users with alternatives to existing platforms that include deliveries Minecraft y Candy Crush SagaAs the latter is now the property of large companies. Apart from internally developed games Microsoft StudioThe store is expected to offer games from third-party developers with an emphasis on quality, innovation and diversity of experiences and will open its doors in July.
Mobile games are one of the attractions of the store Microsoft It will integrate with the Xbox ecosystem. its customers Xbox Game Pass They will be able to access a rotating selection of mobile games as part of their subscription, providing an additional value proposition to mobile users.
announcement of Microsoft Speculation has been made about how apple y Google They will respond to this intrusion into their territory. Although both the companies are yet to officially comment on the matter, they are expected to intensify their efforts to retain developers and users on their respective platforms.
However, it seems that the store will be on a web platform, so the user must use a search engine to access it.
Through: Bloomberg
Author’s Note: This would be a good option so that Apple no longer tries to take a piece of the cake that it is always eager to eat. Also, since the rules are already a bit more flexible, it’s possible for Microsoft to monetize better.
