The Latin American market continues to be a stronghold for Android and these brands share the cake in the region.
The condition of the global mobile market is not very good. Only two brands have increased When we disclose information. However, the leadership positions were still very clear: Apple in the first position, Samsung in a distant second place and Xiaomi in the third place.
nevertheless, The picture in Latin America is very different.. According to a study published by Counterpoint ResearchThe market shows a clear dominance of Android-based manufacturers, while elsewhere the situation does not look so good for the green robot platform.
This is how markets are distributed in Latin America
The Latin American market is very different from the global market
Leading position in this market It’s from the Samsung Solo, and by quite a margin. According to Counterpoint they have 40% market share. The Korean manufacturer will lose some strength in the high-end market, but demand in the low and mid-range was consistent with the previous quarter and last year.
in the second position We found motorola. The brand’s sales fell 6% from the previous quarter, due to lower inventory of its entry-level devices. It also lost some of its luster compared to 2021, but that doesn’t mean it maintains a very respectable 22% share.
In third place We have Xiaomi with 13% market share. While this represents an increase over last year and the Redmi Note 11 has been the star device, excess stock at operators and lower demand for the brand in some markets has caused them to lose ground compared to the previous quarter.
Apple is the fourth brand in the Latin American market. The Cupertino firm maintained its position compared to last year, reaching 4% of the market share. That’s a decent number when you consider where it ranks in the global market and in other parts of the world.
in the fifth position We can find OPPO. Despite losing market share compared to 2021, among all manufacturers, it was the only one that grew from one quarter to the next. Currently they have 3% market share.
