As user losses and other issues become known on the platform, Netflix Publish a plan with announcements. Thus, a cheaper subscription can be found, but with the inconvenience of viewing ads. This plan is already available for few months, A new report indicates that the scope of this option is less than expected.
According to Digiday, Netflix’s ad options are not fulfilling what was promised in the contracts with the companies. This means inventory or the number of views of each ad, They will serve about 80% of what they promised. In this situation, the platform will refund the remaining 20% amount.
The report notes that prices per thousand views start at $65. Disney+, for example, will cost $50 on its plan with ads. Given this, Netflix dropped the price to $55, a price that puts them at the top of the sector. However, everything indicates that this issue with user volume will have a downward impact on price negotiations for 2023.
It also noted that Netflix had a “delivery” deal, with which, The company will only receive what is generated. Similarly, analysts point out that this is a plan for slower growth, so the number could increase next year.
On a related note, Netflix confirms that Henry Cavill will not be returning the witch. Similarly, Netflix will make a AAA game.
Through: Digiday
