Over the years, one of the most annoying functions came to Netflix, and it was the implementation of commercial advertisements in programs, which caused consumer dissatisfaction, since the absence of these was different from television. However, it doesn’t look like this basic payment plan is going to change, they’ve even found a partnership with a fairly well-known company to make things flow better with this aspect of blocking content.
According to reports, Expedia Group Will be your new global advertising partner with plans to advertise in 2024 with effective results. Teamwork will help this company expand further and make a name for itself, because although it is already growing in popularity, it needs more publicity. And since they specialize in this type of work, Netflix won’t need to do much other than pre-negotiate with those who want to advertise.
The start of cooperation will be no more, no less JapanBut there are plans to go to more regions viz USA, Canada, Mexico, UK, France, Germany, Australia and Brazil. Mainly to address the streaming platform’s most important consumer markets. This will eventually ensure that everyone implements the ad and thus the money will flow more effectively.
Its advertising president Netflix, Amy Reinhardt, noted that the integration will provide users with a way to consume ads in an alternative way to what happens in the video format, although it is not specified how different their performance will be, since you can target a commercial in a Japanese promotional video in a different context. However, it looks like the plan to follow has been agreed upon, so those only interested in using the content will have to move from the basic service to the standard.
Through: xp
Editor’s note: It’s quite possible that the influx of more ads will force people to upgrade to the platform’s most expensive plans, and yes, it might be unfair that $100 MXN can get you access to the entire catalog before. However, demand for show production is high, so prices must be equalized.
