Earlier this week, Nintendo’s latest financial report revealed that Switch Online subscriptions now “exceed” 36 million paid memberships — an increase of nearly four million over last year.
Nintendo president Shuntaro Furukawa was also asked about the future of the service – explaining how Nintendo is “considering various initiatives” as well as making “further improvements to the service’s content” to keep players coming back for more. Here’s the full exchange from Nintendo’s Q&A roundup:
What kind of initiatives are you considering to increase Nintendo Switch Online membership and generate enthusiasm among existing members?
Furukawa: “As of September 2022, the number of paid Nintendo Switch Online members has exceeded 36 million. Although there are some users who choose not to renew their membership when it expires, more and more people are playing Nintendo Switch as they play Nintendo Switch. The percentage of total subscriptions has been steadily increasing to include Nintendo 64 subtitles.
“The goal of Nintendo Switch Online as a service is to help users enjoy gaming on Nintendo Switch for a long time, so we’re considering several initiatives, including further improvements to the service’s content. As we discussed on today’s broadcast, the goal is to have long and positive relationships with our customers. Continuing to use a Nintendo Account to help maintain. In line with this strategy, we consider Nintendo Switch Online our initiative to encourage our users to enjoy their Nintendo Switch for many years to come.”
Although Nintendo revealed an overall increase in Switch Online subscribers, it did not specify the exact number of users of the expansion pack. The Expansion Pack layer adds additional game content to the Nintendo 64 library and Sega Genesis/Mega Drive as well.