Industry trends show no signs of improvement.
A slowdown in the mobile phone market This has been more than evident for several quarters. Virtually all big brands collapse in a sector that goes downhill and without brakes. But not all, because there are two mobile brands that are managing to grow against the current of the entire smartphone industry: The well-known Huawei, and the not-so-well-known Transition.
The great exception is the mobile market
It is no coincidence that these two brands Only the ones that are growing in the market Omdia directedThe world of mobile phones is already chained Eight consecutive quarters of declineWhich shows that the market trend is increasing with the same mobile.
And why Huawei and the transition do not suffer from this? Well, for very specific reasons. The first of them is that Huawei has already suffered its biggest fall When the US vetoed it and Google stopped supporting it. Now, a few years later, its HarmonyOS is growing in popularity and pulling its sales. In fact, Huawei itself recently introduced HarmonyOS 4, along with Great news and improvements.
Then, in terms of transitions, we get Its mobile market has always focused on emerging countries. With brands like Infinix, with very attractive terminals, and which are part of it Transition Group together with Itel and TecnoAfrican countries have a significant market share.
The second quarter of 2023 shows negative figures for almost all companies
Smartphone sales are down
As we have been saying, mobile phones are in free fall in terms of sales. Price hikes in many markets stem from increased phone durability, component shortages, or Russian aggression. A breeding ground is especially against this company’s interestsAnd these are the consequences.
In others, we can see how Samsung’s sales fell more than 14% year over yearas well as Apples are about 12%., Xiaomi around 16%, or Oppo 10%. The fall is widespread across all companies, with the exception of Trans’s 38% increase or Huawei’s 15% improvement, and it remains to be seen how they adapt. A new paradigm is becoming evident in the world of mobile phones.
