Oppo is changing its iconic branding (for the worse in my opinion)

I just didn’t understand. Just why is Oppo exchanging its green logo, which has been cultivated for years, for the most boring thing a corporate identity can offer: black?

that report Technode With reference to the Chinese medium iHome. The logo change was initially made on social media such as Weibo and WeChat accounts, but the blackened logo has already graced the official website as well.

However, this is by no means the end of change; Offline stores have already adapted to this.

The Oppo account on Douyin (the Chinese version of TikTok) explained the change as the company opting for a monochrome design to achieve a better brand image and vision. However, the company emphasized that green will continue to be an important design element for the brand. Some netizens also noticed that Oppo stores have already started changing the logo to a black background.

Technode

Of course, we can no longer worry about Oppo in this country as the devices are no longer allowed to be sold in Germany and other important markets anyway. What does rebranding have to do with it?

I also find it unusual that only the color has changed, the lettering remains the same. How do you like the new logo?