Leica Camera AG and Panasonic are included Announcement The two companies have signed a comprehensive, strategic cooperation agreement. As a result of the agreement, Leica and Panasonic will work more closely together to develop a new technology called L.2 Technology (L-class technology).
The L2 technology name is symbolic because it includes ‘Lica’ from ‘Leica’ and ‘LUMIX’. At the forefront of their marketing activities, each company will incorporate L2 technology. Branding will integrate each company’s own strengths, including new camera and lens products and the development of next-generation software. The collaboration allows the two companies to jointly invest in new technologies for Leica and LUMIX products in the future. On the front, Leica and LUMIX will use L2 technology.
Leica writes, “Through this collaboration, both companies will be able to maximize the combination of Lycra optical and imaging technology and Panasonic’s video and digital technology that has been cultivated in the camera and imaging market for many years, and jointly explore new creativity and expression. Power They will continue to develop innovative L2 technology that will create a new imaging world.
“With the advent of an era where photos and videos are being shared in real-time worldwide, cameras need to have the ability to create more captivating and breathtaking expressions. I have always been impressed by the high quality of image quality and the philosophy of photography that has developed in Leica’s long history, ‘said Akira Toyoshima, CEO of Panasonic Entertainment and Communication Co., Ltd. “I am very pleased to be able to continue working with Leica to develop exciting technologies that will enable people around the world to share their emotions.”
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| Matthias Hersh (left) (CEO Leica Camera AG) and Yosuke Yaman (right) (Executive Vice President Director, Imaging Business Unit) |
‘We have been working with Panasonic for many years in a spirit of partnership and trust and their extensive expertise is undeniable. The combination of our expertise in L2 technology is another milestone in our partnership and proves that the best way to meet today’s challenges in the camera market is not to categorize and specialize, but to deepen our ability to jointly create solutions for the future, “said Matthias Hersh at Leica Camera AG. CEO.
Leica Camera AG and Panasonic have been collaborating since August 2000, when the companies signed an agreement for lenses for digital, audio-visual equipment. In 2001, the collaboration expanded to include the digital camera sector. In 2018, Panasonic joins Sigma and Leica to form the L-Mount Alliance. The L-Mount standard was originally developed by Leica for its products before it was expanded to include other manufacturers.
Leica Camera AG and Panasonic have signed a strategic partnership agreement
And develop “L² technology” as a symbol of cooperation
Wetzler, May 31, 2022. Panasonic Entertainment and Communication Corporation (headquartered in Osaka, Japan) and Leica Camera AG (Wetzler, Germany) announced today that they have reached an agreement for a new comprehensive business alliance. Both companies increasingly agreed to combine their core competencies and to develop new technologies and solutions as a result of this collaboration called “L² Technology” (L Square Technology) which symbolically uses the two “L” of “Leica” and “LUMIX”. Their marketing activities are moving forward.
The L2 technology will combine the strengths of the two brands, Leica and LUMIX, new camera and lens products and next-generation software to symbolize the two companies’ technology and know-how to combine and create technology and solutions that add new value in the new era. Through this collaboration, both companies will be able to maximize the combination of Leica’s optical and imaging technology and Panasonic’s video and digital technology that has been cultivated in the camera and imaging market for many years, and jointly explore new creativity and expressive energy. They will continue to develop innovative L² technology that will create a new imaging world.
Through this collaboration, the two companies will jointly invest in new technologies that can be incorporated into camera and lens products, and will jointly incorporate advanced technologies into each other’s Leica and LUMIX products to further enhance their product capabilities. In the future, Leica and LUMIX will use L² technology, which will open up new possibilities for creative camera users in their marketing activities to build a collaborative system in the long run.
“With the advent of an age where photos and videos are shared worldwide in real time, cameras need to have the ability to create more captivating and breathtaking expressions. I have always been impressed by the high image quality and image creation philosophy that has developed in Leica’s long history. Akira Toyoshima, CEO of Panasonic Entertainment & Communication Co., Ltd, said: “I am very pleased and excited to continue working with Leica to develop this technology.
“We’ve been working with Panasonic for many years in a spirit of partnership and trust, and their vast expertise is undeniable. To deepen the capabilities for collaborative solutions, “said Matthias Hersh, CEO of Leica Camera AG.
History of collaboration
The collaboration between Leica Camera AG and Panasonic Corporation has existed since August 2000. Initially, the companies signed a cooperation agreement for the lens of digital, audio-visual equipment, and in 2001 it was decided to cooperate in the digital camera sector as well. . Since then, the companies have continuously expanded their technical cooperation. In 2018, together with Sigma, the “L-Mount Alliance” was formed, an unprecedented collaboration that enabled Panasonic, Sigma and, since 2021, Ernst Leitz-Wetzler GmbH to use the L-Mount standard developed by Leica for their own development. . And thus with this lens mount offers the camera as well as the optics.
