Pinterest has achieved the product recommendation platform ‘yes’ to improve its discovery tools

Pinterest is taking the next step towards becoming a central hub for product discovery Acquisition of AI-powered shopping platform YesWhich Learn user preferences to provide more personalized matches for each user.

Founded in 2018, Yes Uses quizzes and direct usage input to refine item list based on your preferences.

As you can see in this example, part of the onboarding process involves simple ‘yes’ or ‘no’ responses to images of different brands and products, which help improve machine learning based on user activity as well as its automatic matching.

Such as Pinterest:

With hundreds of brand merchants on its platform, YES’s team has created a wide range of fashion classifications that use human skills and machine learning to strengthen a comprehensive algorithm in fashion. Can be applied to beauty and food. “

The agreement will give Pinterest more tools to improve its search tools, as well as to build its platform list for direct links to more brands.

The current CEO of Yes is Julie Bornstein Join Pinterest as part of the acquisition and report directly to Pinterest chief Ben Silberman to help improve the platform’s shopping outlook and strategy.

This is an interesting move, which could have a huge impact on Pinterest’s recommendation system and spotlights in a variety of ways, and it will be interesting to see how Pinterest incorporates the elements of yes into its own product discovery process.

Pinterest saw a big leap in use at the start of the epidemic, with lockdowns forcing more people to make alternative purchases. But since then, the number of active users has dwindled, while it is still working on how to maximize its revenue streams to improve its growth prospects.

Advanced product matching is a key element in this, and Pinterest’s systems continue to improve on this front, making it a valuable companion app for regular users.

The acquisition will help in this regard, and if Pinterest can increase its revenue per user statistic, it will go a long way towards alleviating the worries surrounding overall user growth.

The deal is expected to be finalized before the end of June.