As part of its ongoing efforts to expand the creators’ network and provide more exposure opportunities for listed products, Pinterest has made an announcement. New strategic partnership with Lifestyle Content Platform TastemadeAs you can see Pinterest and Tastemade are working together on new scripted shows, live-stream programming and private events around the world.
Such as Pinterest:
“Today, we are announcing the first-of-its-kind, multi-million dollar global strategic partnership between Pinterest and Tastemade, aimed at scaling creators, content series, and live streaming on Pinterest. The multi-year, multi-region partnership began later this year with the launch of initial programming in the United States, LATAM, Europe and APAC. “
Now, the creators of Pinterest will also be able to tap into that network through collaboration between the two platforms in new productions, activations and more in different regions.
In fact, Pinterest says the deal will see the production of 50 new Tastemade shows, which will debut exclusively on Pinterest, and highlight Pinterest products and manufacturers through purchase links and alerts. The deal will provide ‘hundred hours’ of new live programming for Pinterest TV Tastemade will host a series of personal creator events in their studios worldwide, including Los Angeles, London, Tokyo, Jakarta, Mumbai, Sao Paulo and Buenos Aires.
The partnership between the two platforms makes a lot of sense, and it will help to scale Pinterest’s offer to a wider audience, which will undoubtedly increase its shopping engagement.
Pinterest says that already, Tastemade has created some of the most inspiring content on Pinterest, Tastemade pins save 200% more than the average PIN – and more video content is being shared exclusively in the app, which will bring more visitors to Pinterest ecosystem. This can be a big advantage for many pin manufacturers.
It’s basically a cross-promotional tie-up that combines Tastemade’s team-building skills with Pinterest’s ever-expanding collection of product pins.
This can be a very valuable partnership for both platforms and is a social media app (or at least, a Former social media app) Thus establishing a direct and ongoing content partnership. It is similar YouTube is partnering with Walmart In a live-streaming venture, albeit on a broader, more sustainable scale – and in some ways, it changes dynamically with creative talent, in this case, provided by Tastemade, a third-party app that hosts product lists as opposed to platforms.
This brings Pinterest into the more ecommerce space, as it has become a product listing provider for Tastemade content.
Instead of relying on its own creator network and social interaction, the contract will use established creative professionals as a propaganda vehicle in this case.
It will be worthwhile to keep an eye on how the partnership develops over time.