Due to the declining income of RAI, there are some people who think that it would be appropriate to pay a fee for those who do not have a TV but have a smartphone or tablet.
The Italian public network has long suffered from a deep Crisis With Income Which has been greatly reduced both in the advertising sector and in other commercial sectors. One of the ways RAI stands out is to hate a lot Canon
According to the CEO of RAI Carlo Fuertes, we are not the only one in the world to pay a fee for public service, the fee is fixed in Italy. Less As compared to other countries Croatia e Germany Despite the quality of service provided.
For this, Fuertes will be remembered Three ways Being able to replenish RAI’s coffers and perhaps continue to provide decent service.
But, we charge those fees with smartphones
We do not know the situation of public TV in other countries where a fee is paid, but we can add as a reason, or rather as a contributing reason, Drastic reduction Earnings of RAI la Expansion Growing huge and system wide Streaming Which completely bypasses the televisions based on which the license fee is paid, which used to be taxed separately and now to try to make money, it is inserted into the electricity bill.
But if there is Many people who do not buy TV anymore Because maybe he watches Netflix, or Vicky or Rakuten Or any other streaming service available, even paying a fee on the electricity bill means that many of those who have two or three smartphones or some tablets besides the TV, or instead of the TV, will not accept it.
Fuertes’ proposal, which in our opinion is definitely out of line, so that Also keep a fee for multimedia devices. In fact, if you now declare that you do not have a television, the fee will not be arrears, but it is reasonable to assume that you have, instead, a television, for example, a smartphone or a tablet that acts as a television, and these are the devices that Fuertes want to tax. .
According to the CEO of RAI, in addition to the fees on multimedia devices, in order to revive the fate of the public service, it needs to be reconsidered. Amount From Advertising Appears on Channels: Increasing advertising space will mean increasing the chances of selling those sites and therefore collecting them. The third formula that Fuerts sees as a possible solution is this Exclude rebates on general fees, Thus eliminating the 110 million withholding tax that now goes to the state.
They have come from different parts of the political world Criticism These proposals are also because none of them seem to have a possible mention Improvement Of Service And offered products. In fact, if it is possible to have a wide range of content on the Raiplay platform, then all of this content is certainly not something that we are all obliged to give.
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RAI can never be Netflix and it can never be Sky But the fact remains that the increase in “compulsory subscriptions” in the perception of citizens should somehow translate into improvement, not worse.