Reddit seeks to improve its algorithm matching and spam detection Acquisition of spelling machine learning platformWhich will increase the capacity of the platform in different ways.
Spell Enables teams to run machine learning tests on a scale that will give Reddit more power to understand what works and how to optimize its systems to ensure the best results in both subject matching and abuse detection.
Explained by Reddit:
“With spelling technology and expertise, we’ll be able to move quickly to integrate ML across our product, security, and advertising team. Spell’s team members have joined Reddit and will support existing and new ML projects across companies related to how we identify and categorize relevance, organize conversations, place ads and protect communities.“
This can help ensure that users are shown more relevant posts and updates, which will improve Reddit engagement and make it a more attractive app to compete with other platforms.
The spell, meanwhile, has the outline How it will contribute to the Reddit experienceIts automated processes enable a better, safer process.
“Reddit is a special place: home to a huge variety of subredits dedicated to every imaginable interest, it hosts more realistic human discussions and connections than any other site of its kind. Reddit’s mission is to bring community, kinship and empowerment to everyone in the world, and we believe that achieving this mission will require a platform that better understands content, communities and users.“
This could be an important step, as based on the data viewers who have been contacted by Reddit, it seems that it is actually losing ground, as more users switch to TikTok for trending memes.
At the end of 2019, Reddit reported 430 million monthly active usersWhich changed in 2020 instead of reporting it 52 million active daily. There is no definite relationship between daily and monthly usage, so only Reddit will know for sure, but it probably points to a decline in users – unless about 12% of its monthly users log in on a daily basis.
But even more recently, on Reddit Press SiteIt is now reporting 50 million users.
This suggests that the number of Reddit users is slowly declining, which is why improved contextual matching can be a great addition, helping the app to display even better content to each individual user.
Because there are a lot of good things out there, relevant to specific interests. Reddit needs to be better at this type of presentation – and as we’ve seen with TikTok, the ability to highlight the best, most relevant content for each user can take advantage of the huge busyness.
Reddit works in much the same way as TikTok, with its ‘popular’ feed receiving the best content across the app, as opposed to restricting your experience to just subscribers and / or users you follow.
Given this, spelling systems may be needed to optimize its process.
