Report: Netflix is ​​working on an ad-based level (Update: Netflix News confirms)

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TL; DR

  • Netflix is ​​gaining momentum
  • Ad-supported plans and plans to roll out password sharing blocks.
  • The company plans to unveil the changes by the end of 2022.

Update (6/24/2022): Talking WSJ, Netflix co-CEO Ted Sarandos confirms that Netflix must be working at an ad-based level. Not much is known about the level, only it will be cheaper than the current plan. It is unknown at this time what he will do after leaving the post. Netflix makes it very clear that ads will only be available at upcoming budget levels, with more expensive plans sticking to the ad-free model.

Netflix is ​​reportedly moving faster than expected with plans to introduce ads and block passwords on the heels of the first subscriber drop in a decade.

Despite significant competition from Amazon Prime, Hulu, Apple TV Plus, Disney Plus, Paramount Plus and others, Netflix is ​​looking for ways to grow and continue to profit. Its latest efforts include the introduction of a cheap ad-supported plan, as well as a crackdown on password sharing. Despite evidence that these measures were still a year or two away, a new report says Netflix could implement them by the end of 2022.

Netflix has raised prices over the years but has continued to rise. Although in its last quarterly report, the company lost nearly 200,000 customers, the first decline in more than a decade.

The drop prompted Netflix to re-evaluate its entire model, including testing methods, to prevent password sharing. The company wants to roll out a new plan that will charge $ 2 or $ 3 more for sharing passwords with friends or family outside the home.

If Bar The report is accurate, it seems that customers will have to adjust to these new changes soon.



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