Report: Samsung has radically changed its smartphone strategy

Samsung will again prepare to change its own strategy. Because right now Google doesn’t see any chance that even Samsung can keep up with Apple in the long run. And internally, Samsung itself sees a big danger in the current sandwich situation.

What exactly is meant by this? While Samsung is the smartphone market leader, it lags behind the Americans, especially in the premium segment. Meanwhile, Apple seems to be on a roll again, while more and more Chinese competitors like Vivo, Oppo and Xiaomi appear in the rearview mirror. Samsung wants to escape from this situation Internally gives good Related requirements for implementation.

Samsung wants to strengthen competitiveness rather than just cut costs

Samsung has recently focused on products that are now even available from the competition. A good example is the slightly cheaper Galaxy A series, which has stood out for a long time. Xiaomi and Co. are chipping away at market share and making life difficult for Samsung. That’s why Samsung is planning to reinvent itself.

Internally, all parties involved need to focus on “strengthening product competitiveness”. According to Samsung’s top executives, “cost reduction should not be underestimated.” There is much more to be achieved “maximizing the Galaxy customer experience”.

Samsung needs to build real Galaxy standards

There are reasons to make why buyers choose a Galaxy smartphone of all things. And these factors must ensure that customers fully settle into the Galaxy ecosystem. This is something that, apart from Apple, hardly any other manufacturer has been able to achieve.

Domestically, the first steps have long been taken. Samsung is currently completely repositioning itself in chip development for the future. The Exynos series was probably a dead end. In 2023, the Galaxy S series will use the latest Qualcomm chips globally to fill the gap. 2025 is supposed to be the year of truth.

Google shows what an independent customer experience can look like. Live translation, call screen, assisted voice typing and some other things are actually unique to Pixel phones. They are the real selling point. Fast hardware for a fair price is what you get everywhere these days. These factors are interchangeable.