Samsung and Apple lead the European ranking of mobile sales with 32% and 25% market shares respectively in the first quarter of 2024, but Xiaomi is already threatening its dominance with an 18% share.
It’s usually around this time every year, according to market analysis company Counterpoint Research published a report con Smartphone sales data in Europe for the first quarter of 2024Which shows that the European market started to recover later Its slowdown through 2023.
This survey confirms that Samsung and Apple continue to dominate the European mobile market, but Xiaomi has not stopped growing and is getting closer Discussion of the Cupertino company ranked second in the ranking.
Xiaomi increased its sales by 11% compared to the first quarter of 2023 and Apple reduced theirs by 1%
According to a report prepared by Counterpoint, Samsung leads the ranking of smartphone sales in the European market in the first quarter of the year. A market share of 32%, above all, is supported by shipments of units of the Galaxy S24 series and the Galaxy A35 and Galaxy A55. Similarly, the Korean giant also improved on the previous year’s data, since Sales increased 7% compared to the first quarter of 2023.
Smartphone sales in the first quarter of 2024 compared to the same period last year / Source: Counterpoint Research
The second manufacturer that sold the most mobile phones in Europe, again with Apple A 25% market share, although the American giant posted 1% lower sales compared to the same period last year. According to Counterpoint, since no iPhone SE is expected to arrive this year, it is likely that the iPhone 15 will be sold. Stay tuned until the new iPhone 16 arrives.
Xiaomi occupies the third place in the mobile sales category in Europe 18% market shareOnly 7% less than Apple. This is thanks to the great sales success of the new Redmi Note family In Western Europe, especially Spain and Italy. Also, Xiaomi improved the figures for the same period of the previous year, since Its sales grew by 11% compared to the first quarter of 2023.
Finally, it should be noted that the fourth and fifth positions in the counterpoint ranking are Realme and HONOR, two brands that have a market share of only 4%, but that have significantly improved their sales figures compared to the first quarter 2023, now The first sold 59% more and the second 67% more.
You can follow Andro4all inside Facebook, WhatsApp, Twitter (X) advice or suggestion Our Telegram channel To stay up to date with the latest technology news.
