This is a difficult phase for almost all companies in the industry today. Big or small, the coming months are hard to predict. Of course, this also applies to a company’s expenses. But strategic points also play a role, for example when Samsung has to decide the price for its new Galaxy S23 smartphone.
Recently we heard from well-informed circles that Samsung wants to change its smartphone strategy for the future. It is no longer enough to achieve the highest possible profit by cutting costs. There must be unique reasons why users choose Galaxy smartphones. For Samsung, it seems to be a tough decision for the Galaxy S23 series given where the price will be in the coming year.
Samsung is reportedly struggling to set a price for the Galaxy S23 series
Not only is Apple a competitor, there are other manufacturers fishing in the same territory, especially from the Android world. Xiaomi has just introduced its 13 series and the devices sound very interesting. It is tough competition for Samsung. So it was tougher than usual when it came to pricing. Still should The Galaxy S23 series is still slated for February 2023.
Three Galaxy S23 model dummies:
The change in processor is likely to have more impact on the price, as in the future Samsung will use the most expensive Snapdragon chip from Qualcomm globally. Perhaps only temporarily, but it certainly affected the price structure and development costs when procuring the necessary parts. I’m curious what the price will be.
Google was able to keep them in the Pixel 7 series, for example. Samsung also kept the prices of the S22 series last year from the previous year, with the Galaxy S22 starting at 849 euros.