With Galaxy AI, Samsung has laid the foundation for future AI phones.
For Samsung, artificial intelligence (AI) will play a central role in 2024. After a rather reserved year in 2023, where hardly any AI functions were integrated into Galaxy smartphones and little attention was paid to the matter, the company is now planning a significant change in strategy. Samsung positions itself as a pioneer in AI technology and even wants to leave the traditional term “smartphone” behind.
The company has already taken legal action to trademark terms like “AI Smartphone” and “AI Phone,” showing that it’s not willing to abandon traditional terms entirely, even if it takes a different stance publicly.
Samsung has taken a decisive first step with the Galaxy S24 series, which brings a lot of AI functions under the umbrella of “Galaxy AI”. Although Google’s AI language models are used for this purpose, sometimes even exclusively, Google’s Pixel series of smartphones have more AI functions.
Samsung is launching Galaxy AI
Samsung executives to compare The importance of their AI initiatives with the launch of Apple’s first iPhone – a comparison that underscores the high expectations for the company’s own AI technology. Recent reports from Korea suggest that Samsung is even prioritizing its new AI strategy over advances in its camera technology.
With the highest sales figures among Android manufacturers in the world, Samsung is in a unique position to bring AI applications to a broad user base. The question of whether the term “smartphone” is still up to date is increasingly being discussed. Maybe the new name will be “AI Phone”?
It’s exciting to see if Samsung can live up to its high expectations, especially since Google is currently grappling with similar challenges. Regardless, artificial intelligence will be the buzz of the smartphone industry in the next few years. Now it remains to be seen how Apple, as a trendsetter, will react to this trend.
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