Shigeru Miyamoto takes on the challenge of translating Mario into cinema




Nintendo It recently had a meeting with its investors, where they mostly talked about the financial problems and the great profits they have made with the success of the consoles. switch. But their movies are also questioned super marioCommenting on what a challenge it was to translate the game franchise into a movie

Here we quote from the company’s report:

Investor: I would like to ask what you think about the expansion of the intellectual property of “Mario”. The Super Mario Bros. What should we expect for the movie (opening in Japan on April 28, 2023)? Also how they went about expanding the number of people who have access through mobile devices, visual content and theme parks, keeping Mario at the forefront, but What areas are you considering expanding into next? I’d like to know about Nintendo’s long term IP expansion.

Miyamoto: For The Super Mario Bros. Movie, I’ve been working together with Mr. Chris Meledandri, the founder and CEO of Illumination, from the very beginning through seven years of planning and six years of production. During that time, we thought a lot about the appeal of turning games into movies and what audiences are looking for.

With novels and comics, people have already enjoyed their stories, so I think movies and adaptations are guaranteed to have a certain amount of enjoyment. But with video games, it’s the experience that makes them compelling, so a movie that sticks to a game’s story is definitely not interesting. Also, those who have played the game will expect a cinematic experience that is true to their memory of the game, while those who have never played the game will expect a cinematic to be enjoyed as a standalone piece of entertainment.

I spent a significant amount of time trying to figure out how to overcome both of these challenges. Although it’s a bit presumptuous to say, I think we got it right, so I hope you enjoy the movie. Since approximately 2014, we have been conducting business to increase the number of people who have access to Nintendo’s IP.

Nintendo has evolved from a Hanafuda card maker to a Western playing card maker to a video game company, but one of the most important aspects of these changes is that Nintendo has many of its own characters and IP. I like to think of Nintendo as an entertainment company full of world-class talent. Nowadays, we live in a world where companies are inevitably investing in energy by implementing and maintaining their infrastructure. But we want to be a strong company that can take on anyone through content creation and management, as well as the ability to promote content ourselves.

Note that the movie starts March 30, 2023.

Through: Nintendo


Editor’s note: It must be a miracle that this is going to happen, because after the live action movie debacle, Nintendo took time to recover. Hopefully the end result is worth it.


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