Social Media Influencers Join Barbara Sinatra Children’s Center Fight Against Child Abuse

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Too often, social media is the realm of the self-promoting narcissist. The major channels can seem like 24-hour ego festivals in which the only priorities are dropping pants and making noise. Such cynicism can blind people to the fact that genuine good can be done when influencers join together for the right causes.

The Barbara Sinatra Children’s Center recently debuted its new Fight Child Abuse Campaign to confront forms of abuse, encourage prevention and promote awareness. The effort operates in a partnership with content creators from TikTok and Instagram looking to make a difference.

The $1.5 million nationwide campaign looks to reach children, parents and authorities digitally as parts of society remain socially distanced. The online presence of the anti-abuse material is also best equipped to reach the mix of U.S. children split between attending school or using distance learning during quarantine.

The stated goal of the campaign is to reach children, tweens and teens while they’re online. During the pandemic, their screen time increased, and Fight Child Abuse is ready to aid them while they’re in that online world.

The effort involves a team if influencers split between TikTok and Instagram. Some even share their personal stories to raise abuse awareness and disclose their struggles with dealing with life post-abuse for the first time. Those participants include:

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