Sonos is expanding its portfolio: in addition to the first headphones, which can be found from April for more than $400, the company plans to compete with Apple TV and new speaker models.
In a bold expansion of its product portfolio, loudspeaker company Sonos plans to enter the headphone market. According to information leaked to Bloomberg, the first Sonos headphones are already on the market April 2024 Come to the market and the price is 400 bis 500 USD keep
Sonos’ debut in the headphone industry marks an important step for the company, which will compete in a competitive field with established brands such as Apple, Bose and Sony. The planned headphones, referred to internally as “Duke”, are supposed to in writing will be available and offer synchronization with voice control functions with other Sonos devices.
The integration of technology from Irish company RHA Audio, which Sonos acquired two years ago, is also interesting. Sonos CEO Patrick Spence stressed in a recent earnings call that 2023 was a challenging year but promised to move into a “major new product category” next year.
The streaming box should compete against the Apple TV
In addition to headphones, the focus is also on another innovation for Sonos: a TV set-top box Developed under the codename “Pinewood”, the product aims to compete with established devices such as the Apple TV and Fire TV. A plan is made Market launch in late 2024 or early 2025where device Between 150 and 200 dollars The must-have TV box is expected to use an Android-based operating system and features like Dolby Atmos and Dolby Vision to offer an immersive home theater experience.
New soundbars, ROM 2 and more are in development
Likewise, Sonos is working on several other new products, including a High quality TV soundbar Codenamed “Lasso,” the new subwoofer is an update to the Roam portable speaker and a version of the Era 100 speaker aimed at business customers. A New high-end amplifier system, aimed at professional home theater installations, is in the pipeline, according to Bloomberg. These new developments are part of Sonos’ efforts to generate growth and strengthen its market position, especially after recording declining sales last year.
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